Squarespace, the all-in-one website builder platform, has recently launched a new feature that allows its users to add built-in product reviews to their e-commerce stores. This feature is a game-changer for online businesses, as product reviews have become a critical factor in the decision-making process of customers.
In this blog, we’ll explore Squarespace’s new feature in detail and discuss how it can benefit your online business.
What is Squarespace’s Built-In Product Reviews Feature?
Squarespace’s new built-in product reviews feature allows e-commerce store owners to add product reviews to their product pages. With this feature, customers can leave reviews on products they have purchased directly on the product page. The reviews will then be displayed on the product page for other customers to see, along with a star rating.
The product reviews feature is fully customizable, and you can choose to enable or disable reviews for individual products. You can also choose to moderate reviews before they’re published on the product page, giving you full control over what appears on your website.
Activating the built-in product reviews feature on Squarespace is a straightforward process:
- Log in to your Squarespace account and navigate to the website you want to add product reviews to.
- In the Home Menu, click on Commerce, and then click Products.
- Select the product you want to add reviews to by clicking on its title.
- Scroll down to the Product Reviews section and click on the toggle switch to enable reviews.
- Customize the user review settings to your liking. You can choose to moderate reviews before they’re published, require customer email verification, and set a minimum star rating for reviews to be displayed.
- Save your changes.
- Repeat these steps for each product you want to enable reviews for.
That’s it! Once you’ve enabled reviews for your products, customers will be able to leave reviews on the product page, and you’ll be able to moderate and manage reviews from your Squarespace account.
It’s important to note that the built-in product reviews feature is only available on Squarespace’s Commerce Advanced plan. If you’re on a lower plan, you’ll need to upgrade to enable this feature. Additionally, you’ll need to have the Squarespace checkout enabled to use this feature, as reviews can only be left by customers who have completed a purchase.
Why is Product Reviews Important?
Product reviews have become an essential factor in the decision-making process of customers. According to a study by BrightLocal, 91% of customers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations.
Product reviews provide social proof, which is the psychological phenomenon where people assume the actions of others to be correct in a given situation. In other words, when customers see positive reviews of a product, they’re more likely to trust the product and make a purchase.
Product reviews also provide valuable feedback for businesses. By analyzing online product reviews, businesses can identify areas for improvement and make necessary changes to their products or business services.
And hence you might have noticed that brands even use Google reviews on Squarespace website to flaunt their credibility and win customers.
How Can Squarespace’s Built-In Product Reviews Feature Benefit Your Online Business?
Here are some additional points to further highlight how Squarespace’s built-in product reviews feature can benefit your online business:
1. Encourage Repeat Business
Product reviews can be a powerful tool for encouraging repeat business. When customers see positive reviews of a product they’ve already purchased, they’re more likely to buy it again. It increased customer loyalty & higher lifetime value for your business.
2. Build Trust and Authority
Product reviews can help build trust and authority for your business. When customers see that others have had a positive experience with your products, they’re more likely to trust your brand and make a purchase.
3. Provide Valuable Feedback
Product reviews can provide valuable feedback for your business. By analyzing reviews, you can identify common issues or complaints and make necessary changes to improve your products or services.
4. Increase Conversions
Positive product reviews can increase conversions by providing social proof and reducing the risk of making a purchase. When customers see that others have had a positive experience with your products, they’re more likely to convert and make a purchase.
5. Boost SEO
Product reviews can also boost your website’s SEO by providing fresh and relevant content for search engines to crawl. When you have a high volume of product reviews on your website, it can improve your search engine rankings and drive more traffic to your site.
6. Generate User-Generated Content
Product reviews can also generate user-generated content (UGC) for your business. UGC is a powerful marketing tool that can help you build brand awareness and engagement. By encouraging customers to leave reviews, you’re generating valuable content that can be shared on social media and other marketing channels.
7. Improve Customer Service
Product reviews can also help improve customer service by providing a platform for customers to voice their opinions and concerns. By responding to reviews and addressing any issues or complaints, you can show customers that you value their feedback and are committed to providing excellent customer service.
Squarespace’s built-in product reviews feature can benefit your online business in numerous ways. From building trust and authority to improving customer service and generating valuable user-generated content, product reviews are a powerful tool that can help you grow your business and succeed in today’s competitive e-commerce landscape.
Conclusion:
Squarespace’s new built-in product reviews feature is a game-changer for online businesses. By allowing customers to leave reviews directly on the product page, businesses can increase trust and credibility, improve SEO, identify areas for improvement, increase conversion rates, and enhance customer engagement. If you’re an e-commerce store owner on Squarespace, it’s essential to enable this feature you can even use Google reviews widget for Squarespace and start collecting and displaying product reviews to take your online business to the next level.
