A logo is the brand identity of any company. It is the single most effective feature that makes or breaks your brand’s image and makes your company stand out.
A logo defines a company in a brief way. It is as basic as a name, symbol, or the registered hallmark of the company. A logo is a picture that is worth a million words. However, as simple as it seems. Logos are one of the most tricky designs to make. You will want an image that is worth recalling.
If you are starting up your business or in the planning phase then designing a logo for your business/company must be your priority. If you are an expert designer, you can design it by yourself. However, if you don’t know how to design a logo, it is a great idea to take assistance from any agency that provides graphic design services to create a unique logo for your company.
5 reasons why you should go for a professional logo designer
People recall a brand from its logo than its name. By hiring a logo designer, you can have memorable and iconic logos for your own business. You will want a logo that can accomplish these essential points for you.
• Have recall value
• Generate interest
• Be a conversation starter
• Build you as a trusted brand
There are various aspects of logo design. Let’s look at these five essential aspects.
Direct vs subtle
The message your logo conveys should gel with the rest of the design. The current trend for logos is to have subtle clues about the brand’s nature. Consider the Amazon logo. Have you ever noticed the arrow pointing from the letter A to Z? The clue is subtle, but the meaning is quite clear. On the other hand, few logos leave small to the imagination. It does not have any meaning that these “direct” logos are designed poorly. The Kerala Tourism logo encompasses several obvious elements and still looks good. These logos may work quite well due to their clear intention.
Fonts and colors
Choosing the right colors can be important. By hiring a logo designer, you will get the perfect shades that bring a logo to life. In addition, don’t underestimate the typography’s power and its influence on any design, specifically logos. Professional logo designers can select a font that is perfect for your design. But only using fonts for a logo should not be boring. The logo has the “1” formula in the negative space between the “F” and the speed depiction. In such a way, the logo is easily readable as well as it’s intent and meaning are quite obvious.
Graphics vs fonts
A proficient logo designer can help you decide which path you should follow. If you are a business owner, personal bias towards your brand can seriously cloud this judgment. The right call can have a strong influence on your logos’ performance. This is one of the most significant reasons for hiring a logo designer.
Abstract or representative
The logo can be abstract or a prominent visualization of your business work. For instance, a logo with a camera in it will explain the job of a professional photographer instantly. You will sometimes want such a link. Abstract logos alternatively, offer more freedom for expansion. Your USP may be an abstract concept. In these cases, you don’t like your logo to be self-explanatory. By a logo designer, you can get the best features of your business into the logo.
Cross-platform adaptability
Your logo will be printed on official stationery, business cards, or also on the side windows and vehicles. You may want your business app too. Nowadays, another common outreach or marketing tool used by businesses, are explainer videos. With many places where your logo will seem, you want your logo to appear great everywhere. It should not lose visibility when magnified on a display window or in the little space of a business card. The brand must be recognizable when the logo is being used as an app icon. In the end, the ability of a logo animation creates outstanding opportunities for video content. Excellent and professional logo designers consider all these factors when they design your logo.
Each of the above points is a factor where professional logo designers can do a better job than you do by drawing it on a paper piece or using some free online service of logo creation.
Conclusion
By hiring a logo designer, you can get a professionally designed logo that will likely do wonders for your company or business, and help you present your service/product in the perfect way. Whatever you aim through your market campaign, your company’s logo will pave the way for better profits and sales.
