From Google and Apple’s Voice Search, Siri, and RankBrain to personalized recommendations on Amazon, artificial intelligence (AI) is changing the face of the digital landscape. The ability to adapt data inputs, effective analysis tools, and tailored marketing solutions, artificial intelligence in digital marketing is past its disruptive phase. It is now an all-encompassing holy grail for businesses if they want to identify, win, and retain customers.
How to grow your business with AI?
Businesses use artificial intelligence in digital marketing to save resources and time, investing both of these in analysis, strategy, and branding efforts.
…and what does AI do?
It provides your business a competitive edge while you focus on growing your business.
- You understand your audience better
AI analyzes data to predict the buying behaviors of your customers. With this helpful information, you can modify your in-store or website shopping experience to impact the decisions of your customers.
- Provide top-notch customer service
Reports suggest that customers are actually expecting higher levels of service from businesses post the pandemic. This means that businesses, however, small or large, need to up their service game. Using AI, they can identify the pain points of customers and provide them with exactly what they need.
- Accentuated brand name
Every noticed how Uber is able to predict your actual arrival time or how Amazon almost always gets the deliveries early? It’s all the magic of artificial intelligence. By leveraging artificial intelligence in digital marketing, you can end the guesswork. Analyzing the past historic trends will help your marketers devise effective strategies that drive the point home.
- Higher productivity
Imagine not wasting time in scheduling posts, re-sharing and cross-posting them, and sending follow-up reminders. Well, you can automate all of this and other repetitive tasks with AI – saving time and increasing productivity.
- Greater ROI
AI empowers better decision making with conviction – as it leverages the historical data to predict the trends. Using AI, you can reach out to relevant audience with deals that grab their attention and make them the patrons of your business.
But, do you think my customers actually want artificial intelligence in digital marketing campaigns?
As many as 37% of buyers think that using AI improves customer service; and 73% of them put the businesses that use AI, in a positive light. AI can transform the way you engage and dialogue with your audience. Ultimately, you can drive more relevant traffic, increase sales, and keep your existing customers engaged.
Still think AI is not for you?
Artificial intelligence in digital marketing: How to get started?
Here are 4 ways to get started:
- Chatbots
Chatbots are the 24*7*365 virtual assistants for customers who visit your business online. You can add these to your websites, apps, text messages, or even emails to reach out to customers for solving generic queries in a near-human way.
- Personalized Recommendations
Most online and retail businesses are using AI to track the habits, preferences, and buying patterns of their customers. This is because these insights assist them in providing bespoke services to make their customers feel pampered. Just like those boutiques that we see actors buying their coats from. The predictive analytics makes it very easy to figure out the likes and dislikes of your customers, so that you give them 100 percent, each time, every time.
- Try Before You Buy
A popular spectacle brand offers its customers to try out the frames on their faces before they place their order. This is also possible due to the wonder that’s AI. It has the potential to change the way we shop, forever – and the sooner businesses leverage it to their advantage, the better.
- More Effective Marketing
Airwalk, an American shoe manufacturer, used geolocation and AR to create invisible pop-up stores in Los Angeles and New York. People had to download their app to access these stores. When they reached the location, users could find virtual shoes linked to GPS and then they were redirected to the eCommerce website to complete the payment.
The outcome? A memorable campaign which gave a unique experience to shoppers that they’ll remember for the rest of their lives. Such effective marketing campaigns are possible only with AI.
In Nutshell:
So, you see, artificial intelligence in digital marketing is a sure-shot way to up your brand’s value – and if you hire VE’s digital marketing experts from India, you can grow your business with AI more effectively!
