It feels like we have been thinking AR and VR as the future of web and UX designing. However, if the latest trends are to be considered, both VR and AR are emerging as the next frontiers in UX design and UI design. And of you are a budding UI/UX designer, you will always benefit from the integration of AR and VR.
Advances in AR and VR mean new design opportunities for designers. The technological and digital landscape is ever-evolving. Moreover, in many ways, this landscape is accelerating at a rapid pace with AR and VR. Designers assigned to keep pace with creative ideas have to stay compliant with the latest trends in the field of AR and VR.
Identifying the latest alterations in the industry will assist the designers to develop smarter and implement informed decisions. Do you know what’s the common point between VR and AR? The common point between both of them is reality. They try to offer us with a different angle of reality. With these things in mind, let’s see how AR and VR can be combined in web design.
The rise of VR and AR in web design
In the last decade, researchers have tried to transform the one-way consumption model into an interactive and productive way of communication with alternative reality. For instance, in AR and VR we are already aware of the existence of performance art. Performance art was created to replace the classic theater performances.
Moreover, we play computer games that let us interact with the alternative world that someone has developed. VR and AR are the latest technologies that can be used in web design. They can offer an alternative world from the word go.
They can also allow the designers to combine the dominant reality and alternative realities. AI is also one of the integral component of computers. It assists us to develop and interact with the alternate realities.
UX design with VR
When designing UX with the help of VR, the designers need to consider that VR is a more physical experience. It typically involves one or more senses. For instance, gloves can allow the users to think that they’re touching things. We have already witnessed the usage of the physical feedback devices in app and web UI.
These physical devices are typically used to warn when an action is incorrect or hasn’t worked properly. However, VR is taking UX design to an all new level. To experience the true capabilities of virtual reality, people typically wear a headset to be transported into the virtual world. They also leverage the controllers to navigate the virtual world.
So far, UX designing has been flat and screen oriented. But with the implantation of VR, things are going to change quickly. The advanced virtual reality website experiences comprise things like haptic vests.
These vests will let the users experience hits. Another opportunity for VR web design is voice. Nowadays, a plenty of people leverage voice searches to find their suitable queries online. With VR in UX design, you can imagine meeting a character in virtual reality and converse with them.
Things to know about AR in UX designing
Augmented reality places digital assets on top of the physical world. Nowadays, we can often experience AR with the help of our smartphones. With the help of AR, we can navigate the whole world. You might have heard of Google Glass.
With Google Glass, you can walk through any city in the world and get directions, information, etc. in the gaming industry, AR has had a great appeal. It introduced the experience of a real-world environment where each object of the real world gets augmented. Here are some essential aspects to know about AR in UX design.
- AR can add digital components to the real world. It means that the users can see the actual world with a single click on their devices.
- It fabricates a unique type of extension among users and virtual reality.
- Nowadays, most UI designers leverage the potential of AR to build functional apps.
- With React 360, web apps based on AR have become popular. It can allow the web designers to transfer all videos and images to their websites.
VR and AR gaining pace in web and UI/UX design
Digitization and development of scientific technology have increased a lot. If you are into UI and UX design, then you need to acquire knowledge about its implementation in the field of web design. Without using the proper tools of web development, you will not be able to make a profit in the market.
From the promotion of the brand to keeping a tab on the needs of the clients, UI and UX design will assist you in acquiring information about all sectors. But it is also important to stay with the flow. With time, the development of virtual reality UI and UX design strategies has been increasing. It will provide an extra edge to the promotional strategies that companies take up.
Reasons for the growing demands for VR in web design
Companies and brands are investing money in developing Virtual Reality or VR strategies because they are aware of the fact that people are spending more time with their smartphones than with the other traditional tools.
If you have a brand to promote, then you can do it with the assistance of VR techniques. The implementation of mobile applications has paved the path for this development. The various updates happening in Google and the popularity of the chat applications have also played their part in the elaboration of the VR.
Key elements of VR UI and UX design
If you have a question in mind regarding the importance of VR UI and UX design systems and why more and more corporate giants are investing in them, then you need to take a look at the salient features of the aspect.
Communicating with clients through conversations
With the assistance of virtual reality UI and UX design techniques, it has become easy for the owners of the company or the service provider to get in touch with the clients. The use of VR technologies has paved the way for the implementation of interactive communication. Getting involved with the practical aspects of the message will be able to provide more comfort to the clients. With increased interactivity, they will be able to engage in the news and operate in the virtual environment in a better manner.
Achieving sensory response from the clients
With the assistance of VR techniques, the clients will not only get the message but will also have a heightened sensory response. As VR techniques have a direct effect on most of the sensory organs.
As more sensory organs are involved in it, the feedback or the reaction of the client will also be prompt and potential. Now, capturing the feedback or the response of the customers, emitted through the sensory organs, is the responsibility of the software and the hardware. These are installed in the gadget that is used for delivering the VR message.
When you see a UI and UX design strategy, on a traditional tool, your rate of immersion is not very high. Increasing virtual reality involvement is only possible with the use of advanced technology. As the VR technique kicks in, the client is transported into a world that is not real.
The lifelikeness of the virtual environment is so real that the customer can take part in it, thus, making the strategies operational. There are two kinds of immersion that one can achieve via this method, real immersion and mental involvement. With these two in place, the quality of the entire experience will increase by many folds.