Selling high Sales value products
Marketing high-value products has its advantages and disadvantages. For starters, your target audience will be more limited. It will also require more effort from the entire team. To be successful, you need to gain the trust of your target audience by highlighting the benefits of your high-priced product.
Creating a high-ticket sales funnel
Before launching a high ticket sales funnel, it is vital to understand your target market. High-ticket buyers are not impulse buyers and they are not easily fooled. It is crucial to understand the needs, goals, and pain points of your audience, so that you can create an attractive sales funnel.
As mentioned above, high-ticket sales require more work, but they can be highly rewarding, especially if you are targeting higher-ticket clients. High-ticket sales are a great way to maximize your revenue without having to hire an entire sales team. The six-A framework of Mike Killen can be applied to high-ticket sales funnels.
Building rapport with prospects
Building rapport with prospects is the first step in closing the deal. Prospects need to feel comfortable, confident, and trust the salesperson they are talking to. The first step to building rapport is to make an impression and listen to the prospect. A warm smile and an open voice can go a long way in creating a positive first impression.
Human relationships are complex. Longer and more complex sales cycles give more opportunities to develop relationships. However, longer and high sales cycles can cause these relationships to deteriorate if they are not nurtured.
It’s also important to navigate the relationships between your multiple contacts within the prospect organization. For example, it’s fine to share information about yourself as long as you’re reciprocal.
Price resistance in high-ticket sales
If you want to overcome price resistance in high-ticket sales, you need to be aware of your own biases. Most of us project our past experiences and our current values onto our clients.
While some of these practices are healthy, most of us are simply projecting our own value onto someone else. A common practice is to ask “who in the world would pay $x for this?” This is essentially a value judgment.
The first thing you need to understand about price resistance is the concept behind how it works. Basically, a resistance level is a price level that an asset struggles to reach. This level is often determined using technical analysis tools.
In simple charts, price resistance can be represented by drawing a line connecting the highs and lows. More sophisticated charting tools may incorporate moving averages, trendlines, or bands. Price history will also help you identify price resistance.
Developing a reputation as an expert in your field
Developing a reputation as an expert in a niche is a powerful strategy to increase your earnings. The most successful high sales ticket that people choose their niches carefully, recognizing trends and building systems to serve customers at scale.
While niches can differ dramatically, they all have a few common elements. Expertise requires advanced knowledge and skills, along with proof of accomplishment.
Getting warm leads for high-ticket sales
Getting warm leads for high-ticket sales involves finding and connecting with potential customers. This can be done via email marketing or through lead gen forms. The first step is to qualify potential customers by providing them with valuable information, relevant offers, and connecting them with a member of your team.
Once you have the warm leads with high sales, the next step is to follow up. The goal is to build a relationship and develop loyalty. While selling a high-ticket product or service may be your primary objective, it is important not to pressure a customer into buying immediately.
Instead, take the time to understand what they are looking for and how you can help. During this stage, you can also add more buying incentives.