Business all over the world, no matter what its kind, is expanding and modernizing. Technology has enabled us to tap into various fields that were still not explored yet and made our life easier and convenient. Like in an advertising agency, work was still somehow managed remotely. These past two years have changed the entire look of the business world. The Coronavirus has affected businesses and industries all over the world and it has forced people to change the way they used to work.
It has forced the entire world to go under lockdown and bid farewell to their advertising agency for a while. But this hasn’t stopped people from getting back to their daily routine. Indeed, everything changed in the year 2020. Covid-19 almost stopped every aspect of our daily life; businesses suffered economically and it was a devastating blow for the businessmen, but those fortunate enough to survive had no time to relax and had to get back on track quickly.
Let’s discuss the emerging trends at a creative agency
Conversational Marketing:
We live in a era of customer-centric, with a plenty of marketing geared toward individuals and providing the best advertising and marketing services. We’ve had a tough year, it’s understandable that people want to talk. Chatbots, also known as conversational agents, not exactly new, but they’re quickly becoming a necessity for organizations.
Currently, more than 60% of consumers are willing to give away their personal information in exchange for fast, personalized service, & above 80% of firms are now adopting chatbots. The chasm is rapidly closing, and for good cause. Bots are individualized, courteous, and have a plethora of information encoded into them.
Sustainability:
In recent years, climate change has recently become a topic of discussion, not debate. Consumers frequently search for attributes such as environmental consciousness and sustainability in a brand. In a way, brands are imitations that make changes for their customers’ benefit, minimizing their carbon footprint and pursuing ethical production methods. Sticking a green sticker on anything is a thing of the past. People are smarter than that, and they don’t simply want promises; they want reusability and implementation.
Image and Video SEO for visual searches: You probably already know that you can use keywords to search for images and videos. The landscape of SEO as a whole evolves as more customers become aware of these visual search tools.
You’ll want to make sure your picture and video SEO strategies are in tip-top shape to take advantage of the rising number of visual searches. Many creative agencies are taking this approach. Start with the fundamentals:
- In your image descriptions, always include alt text.
- When adding images to your sitemap or developing a dedicated image sitemap, include your goal SEO keywords in the file name of your image.
- Use high-resolution photos and videos, such as HD.
If you apply the right SEO methods, you may be able to attract more customers than your competitors when shoppers conduct photo searches for products or barcodes.
Engaging Content:
Although this tendency has been present for a while, it is only now being recognized as a best practice. Interactive material helps increase engagement, and also adds to the user’s enjoyment.
Quizzes, surveys, contests, polls, calculator widgets, and other interactive material as such can be very beneficial for your advertising agency business. They increase the length of users’ interactions with you, which helps you rank higher in algorithm-based searches and feeds. Furthermore, people enjoy being entertained, therefore interactive stuff almost always improves the user experience. Interactive content is part of a larger trend toward customization; by allowing people to have a voice of their own and have the freedom to do what they want, they develop a more cordial relationship with the business. It can also be used to collect data about user preferences, for example, to improve products or websites.
Conclusion:
We can see how new trends of business have emerged in an advertising agency, it has paved the way for other markets to follow their footsteps and make the business world look more trendy. Surely, the past two years have been tough on businesses and forced them to work remotely. Due to which they suffered heavy losses as well, but everything went back into place in no time. It’s now easy to catch up on the things they’ve missed out on, making sure their company doesn’t suffer anymore.