What is Google Analytics?
Google Analytics is analytics software used by marketers, web admins, bloggers, and small business owners to track their websites’ traffic data. It gives users access to detailed statistics about the way people interact with their site or app, including where they come from (i.e., source), what device they use (desktop/mobile/tablet), how long they stay on the website, what do they click on, etc.
It is an excellent tool for understanding and optimizing your website traffic after setup google analytics. It is a powerful tool that allows you to track everything from the number of visitors on your site, where they’re coming from and their actions.
The setup process for Google Analytics can be discouraging, there’s no need to be! We will walk you through the steps of setting up Google Analytics on your site in this blog post. We will show you the easiest way to setup Google Analytics for your website.
There are a few steps to this, but don’t worry – it’s not complicated! What are you waiting for? Please grab a cup of coffee, and let’s get started!
Steps to Setup Google Analytics for Your Website:
- Go to “Google Analytics”. If you already have an account, go ahead and use that log-in. If not, go to Google Analytics and create one!
- Once you’ve logged into your account (or if this is the first time you’ve set up an account), click on the “Admin” button in the upper right corner.
- On this screen, it’s going to ask you who own the website or property. You can choose between an organization or a person. If it’s for yourself, type in your name. Otherwise, if it is for a business, type in their name here.
- Next, click on “Create new account” and then “Website”. After that, enter the URL of your website and click “Next Step”.
- Now that setup is complete, go ahead and create your first property by clicking on “New Property” in the bottom right corner. It will then show you the properties set up for the account you’re currently logged into. If you use this first time for setting up an account, it should say 1 property.
- Click on the property and then click “Create Property.”
- Next, it will ask you to select the type of website you created this account for (e.g., eCommerce or Mobile App). Select whatever one best represents your website and click next.
- Now we need to set up the reporting structure by choosing between a few standard options. You want to select “Website” for most blogs, as this is what setup will be called.
- Add the website name and click next.
- Finally, click on verify website ownership by verifying either an email or Website verification (HTML file upload) method by uploading an HTML file generated during the setup process earlier.
- Finally, click “Save and Finish.”
You are then done with the setup! The setup google analytics process might seem a little bit tedious, but it’s not too bad. If you’re stuck, take a look at this setup guide for help setting up your Google Analytics account.
With the setup complete, you’ll be able to get started on tracking your website data in setup Google Analytics. You will see all of your website’s activities in one place and be able to get an idea of what pages are the most popular, where users are coming from, and how they’re using your site. Now you can start collecting data and making informed decisions about your site based on real numbers rather than hunches!
- Do I need to set up Google Analytics?
There’s no exact answer to this question because everyone’s needs are different. But, in general, when setup Google Analytics can show you what content is popular on your website, where your website visitors are coming from, what’s their favourite device, if your website is being shared on social media, etc. If you have a business website, it can give you insight into your website traffic and how well people interact with it. It can be powerful information if used correctly.
- How does Google Analytics benefit you?
Google Analytics provides companies and individuals with information about the visitors to our website (such as where they are from, which pages are most popular, how long they stay). These analytics get stored in something called a Google Analytics account. This account can then be used to make graphs and do other cool fun things, like see how many people pressed a button on your webpage.
- Google Analytics: Why do I need it?
The setup is a little sensitive, but once you have everything setup Google Analytics can be a helpful tool to help understand how your users use your website, what people are searching for to get there, which keywords are more popular on your website, etc. This tool is very powerful when it comes to helping you grow your business.
- Google Analytics: Will it save me money?
It won’t save you money, but it will make some money possible for you.
However, if set up correctly, Google Analytics can be great tools that can help improve your bottom line. The setup is the most challenging part, but it’s not that bad (the setup guide above should be helpful).
- Is Google Analytics Going to Improve My Website?
Is Google Analytics going to improve my website? Yes, setup is a little tricky but once set up correctly, it can be beneficial. So, is Google Analytics worth the setup time? Yes, we would recommend a setup. Often people ask if it’s going to improve my website, and I always answer them that setup is a little tricky, but it can provide you with insight into your website traffic once set up.
- What is the difference between Google Analytics and Google Search Console?
Google Analytics is a tool that can show you how your users interact with your website and give valuable insights, such as the most popular keyword used to find your website. On the other side, Google Search Console is a tool that can help you improve your search presence on Google by showing you what content is ranking for keywords you want.
Google Analytics and Google Search Console is a powerful tool if using it together.