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Digital Marketing

SEO Copywriting: Please Google and the Internet User

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In the field of natural referencing (SEO), we all agree: content is king. Indeed, the content strategy has become the real sinew of war to promote the proper interpretation by Google of a site.

But how do you produce good SEO copywriting while creating links with consumers? The copywriter from the best SEO company in Mumbai will provide you with a method and tips for producing qualitative content, both for Google and for the Internet user.

1. Define the objectives of your writing

Wanting to produce SEO copywriting is your credit, but what is the purpose of it? What topic do you want to discuss and why?

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Is it for the promotion of a new product or service? Is it to respond to a recurring request made to your after-sales service? Is it to talk about your activity in trade shows for example? … This reflection will help you to clearly determine the subject and to have a first draft of what you want to communicate in this content , but also the tone you are going to use. You are not going to write a tutorial like you are going to write a product page.

1st example: Writing a product category page

Your company has new expertise or a new range of products. You want to make it known to your customers and prospects.

You therefore know that the editorial staff will have to be particularly marketed, by following your editorial charter. You do not have any? It’s time to have one! It will also be necessary to support them in their choice, to explain the functionalities to them, etc.

2nd example: Writing an FAQ page

You sell a carpentry product and you have a limited after-sales service. You have identified a recurring question that generates a large number of calls to your after-sales service, saturating it and preventing it from processing more specific requests. At the same time, forums deal with this problem, which disperses the audience and inevitably, which complicates the management of responses.

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You therefore have two challenges: reducing the number of calls to the after-sales service, but also recovering the audience which is diluted in the forums, but also with dealers and repairers.

So you know that writing an FAQ page is necessary. In this case, let’s imagine, you have to accompany the customer through an adjustment procedure. Well, succinct list writing is a must.

2. Choose the right search phrase or keyword for your SEO copywriting

You’ve got your topic, you know what to say, now it’s time to find the search phrase or keyword that could help you rank well on the search engines with the right target audience.

Find keywords

The first step is to brainstorm terms that you use internally, but that your customers, prospects and competitors can also adopt. Sometimes your internal language is not that of the majority.

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Once this is done, you can rely on Google suggestions and other tools available online like the Keyword Planner, Übersuggest, Ahrefs, etc.

Choose the keyword closest to your activity

Now it’s a matter of choosing the search phrase that generates the most monthly searches, with more or less competition, but which also best meets your business .

For example, you sell tools, especially squeegees. “Raclette” will generate a lot of traffic but will essentially refer to the raclette recipe which is starting to accompany us during this winter.

It is obvious that there is no point in fighting for this keyword as a tool seller …

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3. Master SEO copywriting practices

Throughout writing, you should keep in mind good and bad SEO practices which, for some, are more common sense than anything else. Make way for the commandments in web marketing sauce!

Keyword stuffing, you won’t practice

The keyword stuffing or stuffing keywords, is a practice of excessively repeating the keyword in an editorial. Google does not like this practice because it considers it to be an over- optimization and a winning combo: it is also perfectly indigestible to read . Just by reading your text aloud, you will probably notice a heavy effect.

You can tell yourself that from a keyword density (number of occurrences of the word divided by the total number of words) of 8% (or even 5%), you have done a little too much.

Words in hot zones, you will mention them

Place the keyword in SEO content strategically, embedding it in hot spots:

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  • the H1 (or main title),
  • the hook,
  • lower titer levels (H2, H3, etc.),
  • the metadata (Title and Description).
  • Then, scatter the keyword in paragraphs, and you can highlight them more in bold text (<strong> tag) to allow it to be associated with an important passage.

Duplicate content, you will give up

Each page must have a different purpose, a different semantics. Therefore, each content must be original. Plagiarism has never mixed well in student work, it will be the same on Google.

In addition, it should be borne in mind that a page must bring added value to the already existing content.

Content that is pleasant to read, you will

Reading on a screen is not the same as reading on paper: concentration is not the same, and neither is perception.

Several tips to help the reading of your SEO copywriting:

  • ventilate SEO writing through the use of titles,
  • avoid justifying your content (cough) so that the Internet user can find their way more easily in the text,
  • use terms that your target will understand,
  • add adapted CTAs (click to action),
  • use various media to enhance your content: videos, images, audio why not,… Don’t forget to optimize the name of the image file and enter the alt tag!

Obviously, be careful not to make mistakes in French (syntax, conjugation, spelling). In this case, I can only advise you to bring in a third party for the proofreading. Indeed, this one would have more perspective on the proposed content and could thus not only see the faults, but also could be more critical of what is written.

As you will have understood, this is not a question of filler text, but of optimized writing that will appeal to Google but also to the Internet user in order to promote engagement and loyalty .

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The case of e-commerce

We regularly note a problem exposed by customers: content that is certainly rich but dense is not necessarily suitable for the user experience for an e-commerce site. However, the content allows the correct interpretation of the site: the more words there are, the more extensive and richer the semantic field, the more Google will be able to interpret the page and thus understand what requests it could respond to.

So how do you do it?

  • Use of an accordion system (read by Google),
  • Setting up a paragraph before the products, and a second text location at the end of the page, after the products, etc.

Internal mesh, you won’t forget

An ideal SEO copywriting is content that fits into the internal mesh of your site. Think of your site as a spider web where pages connect to each other in a logical and consistent way.

Within your content, do not hesitate to make links, via an optimized anchor, to other pages whose theme is the same as that of your current content.

Metadata, you will inquire

Once the content has been produced and before uploading, don’t forget to fill in the metadata (meta title and meta description), highlighted in the SERPs (search results). It is the business card of a page, which will make the Internet user want (or not) to consult it.

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4. Check the results of your essay

Once published (and shared), I invite you to closely follow the statistics of the page on Google Analytics (or comparable tool): number of sessions, number of users, source / original medium, bounce rate, time spent on the page,… Keep an eye on the “Organic” channel to observe the statistics associated with search engine traffic and observe the evolution of the page as a landing page.

At the same time, follow your positioning on the keyword with tools such as Ranks, SemRush, etc.

Depending on your findings, you may need to correct and refine your writing to improve your visibility on this keyword.

Internalize or outsource your SEO copywriting?

Now you may be wondering if it is more interesting for you to internalize or outsource your SEO copywriting. To do this, I invite you to think about several things:

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  • Do you have a mature and therefore autonomous service for the production of an essay as part of an overall SEO services strategy? If not, you might need the help of agence SEO agency.
  • Do you have in-house staff? Writing takes time and should not be overlooked.
  • Do you have trained staff? If so, so much the better. If not, don’t worry, SEO writing training is possible.
  • Is it more profitable to use a service provider or to produce it in-house?

Also See: Key Secrets of Content Marketing Strategy for Digital Marketing Success

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Digital Marketing

7 Expert Audience Targeting Techniques for Digital Marketers

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Audience Targeting

Nowadays, having an effective digital marketing strategy could be one of the key factors for turning a fledgling business operation into a successful one with a strong brand, loyal customer base, and steadily growing profits. Having an optimized and well-supported website is a crucial prerequisite. However, not many businesses can readily set aside the necessary funds or time to establish dedicated web support and audience targeting marketing teams, especially when you take into consideration the negative impact of the COVID-19 pandemic coupled with rising inflation.

Instead of wondering how to acquire the necessary resources, likely by taking on more debt, a more prudent decision would be to look into a specialized service such as the WordPress retainers agency DevriX and pick a monthly plan that suits your needs and budget.

Doing so will allow you to delegate the technical needs of your business for back-end and front-end development, leaving more time to focus on other crucial areas that facilitate business growth. Whether you will be building your digital marketing strategy on your own or enlisting the help of experts, you should try to incorporate audience targeting techniques to achieve better and more focused results.

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What is Audience Targeting?

Launching a widespread marketing campaign that will reach a large portion of the audience could boost brand awareness, but the ROI (return on investment) may not be that impressive. Better use of the available marketing resources could be to adopt a narrower and more focused approach with audience targeting.

This method consists of separating the larger consumer base into different segments based on psychographic or demographic data. Some useful parameters to consider are consumer age, geolocation, average income, gender, as well as the consumers’ values or motivations as part of their personal lifestyles. Using this data as a basis, you can begin thinking about the most relevant consumer group whose interests or other factors best align with the product or services that you wish to promote.

1. Data Management is Crucial

To reach your audience targeting goals and even surpass them, you need to have plenty of factual and concrete data. Setting up the different audience segments is essential, and to do that successfully, you need to have sufficient relevant data. A good starting point is Google Analytics. It has a dedicated section about the interests of your site’s visitors broken down into different groups.

You can also utilize specialized management platforms that track consumer behavior via different technologies such as cookies. As for psychographic parameters, various social analysis tools could be of help. By searching the consumer bios for specific attributes, you can tailor the marketing content to fit their priorities, attitudes, or lifestyles as a whole.

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2. Do Not Neglect SEO

Organic SEO growth could be considered a type of audience targeting and one that can produce enviable results. After all, being shown to the customer while they are searching for exactly the products or services you are offering means that you are targeting them at the perfect time as searching could indicate a buying intent. Check if your brand has a high ranking on any relevant terms and leverage them.

3. Check the Impact of the Targeting

It is wise to test the content you have prepared before making it live. Doing so can pinpoint areas that could be further optimized in their impact as well as mitigate potential risks. A helpful marketing technique in this area is A/B testing. It consists of carrying out an experiment where your audience is split into two groups – A and B, respectively.

They will be an integral part of a test run of the chosen content and asked to provide feedback. By taking into account the received feedback, you can further improve your marketing message by seeing which piece of content best aligns with the chosen audience segment and boosting its impact when it launches officially.

4. Implement Tracking

Seeing the behavior of consumers on your website could provide invaluable insights into their motivations and interests. By incorporating event tracking, you will learn how users interact with it, which website aspects are driving the most engagement, and what areas need to be improved or tweaked. Other captured data such as phone IDs may be utilized to infer the users’ geolocation and serve them ads appropriate for that region.

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5. Take Advantage of the Available Tools

When creating your audience targeting strategy, you should consider all available options. For example, Google’s in-market audiences feature shows consumer groups actively searching for your products or services. You can try to identify high-performing Affinity Categories as well as In-Market Segments and create separate ad groups for each audience. Making decisions backed by data increases the chances of your messaging resonating with the desired customer group.

The Google Ads Editor is another tool that marketers can use to examine existing audiences and then establish remarketing or custom combination lists. Remarketing allows companies to connect with consumers who have previously expressed interest in their products or services by interacting with the official website, mobile app, or other content.

6. Personalize Ads for Various Audiences

Let’s say you have a really great and creative ad that could have a significant impact even on a general audience. You can then proceed to make it even more effective by including slight alterations that match different audience segments. For example, you can slightly change the original language of the ad and turn it into several, each talking to a different group of professionals. Making the audience feel targeted generates a stronger connection with the delivered content.

7. Don’t Think That the Process is Over

Audience targeting needs to be continuously and regularly refined to keep its effectiveness. Consumer interests change and evolve, motivations shift, and people relocate. You must be aware of the processes of change going on within your audience and then update your current marketing strategy accordingly.

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In addition, you should always be asking questions about your audience, such as ‘Are we targeting the right audience segment?’, ‘Are we getting the intended response?’ and ‘Can we identify a different segment with overlapping parameters ?’ and trying to find the most accurate answers. Keeping an eye out for new and emerging technologies is equally as important as they could open avenues for novel and innovative ways to reach out and target audiences.

Also Read: Innovative Way to Increase Brand Name Through Digital Marketing

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Digital Marketing

7 Benefits of Digital Marketing in 2022

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Digital Marketing in 2022

Online marketing was not given much thought a decade ago. However, now it has become the single most important strategy that every business must apply. We too have helped multiple businesses grow significantly with the services of our digital marketing in 2022 agency in India. 

The number of people using social media is increasing with each passing day. This implies that your potential customers and competitors are also active on online platforms. And you are making a huge mistake if you’re still not using digital marketing in 2022 to promote your business.

The numerous benefits of using the services of our digital marketing agency in Ahmedabad are mentioned below in this article. You can achieve various goals using our affordable and reliable services. But before we dive into the benefits, let’s first start with clearing your basics.

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What is Digital Marketing? 

Digital marketing is the promotion of your products, services and\or brand using digital channels including website, mobile apps, social media, email. It is a relatively new concept in the field of marketing that businesses use to connect with potential customers. 

Digital marketing has become a necessary marketing strategy that cannot be ignored in this rapidly changing technological environment. Every business owner needs powerful internet marketing to beat the ever-growing competition these days.

Benefits of Digital Marketing in 2022 

The importance of digital marketing has been recognized by various businesses. As of today, it is being used by mostly all of the businesses irrespective of their industry. Online marketing has the potential to take your business, brand, and reputation to greater heights. The benefits of taking the services of our digital marketing agency in India are:

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  1. Attracting targeted audience:

There is no point in developing the most innovative product and/or service if you’re unable to reach your targeted audience. Digital marketing enables you to promote your business to the right customers. The customers who need and will buy your product.

  1. Increased customer loyalty:

Digital marketing helps you to listen to your customers’ demands, needs, and pain points. This implies you can now customize your products and services according to your customers’ preferences. Customer loyalty is increased for the brand that caters to their needs.

  1. Builds reputation and brand:

Having a significant online presence in the modern world has many advantages. An increasing number of brands are joining social media to connect with their existing and potential customers. You, too, can effectively build a social media brand using digital marketing strategies.

  1. Affordable strategies:

Digital marketing services encompass content marketing, SEO services, social media marketing, and many more. These services are relatively cheaper than traditional marketing campaigns. Other than that, one-time use of these services gives you returns for a long time. This implies digital marketing has a higher ROI when compared to traditional marketing.

  1. Helps you go global:

The Internet has been quite successful in connecting the world. Accessing global audiences is no more a thing done by big businesses. Now, even small and newbie businesses can reach global audiences with the help of digital marketing services. 

  1. Higher conversion rate:

Digital marketing helps you in attracting the targeted traffic and investing your money where it’s needed. This implies a higher conversion rate. Digital marketing helps you save your time by not wasting it on wrong leads, unlike traditional marketing.

  1. Gives you a competitive edge:
    All your customers are using online platforms and your competitors are also there. You, too, can go online and attract your targeted audience using digital marketing services. The right strategy will build your brand and provide you with a competitive edge.

Top trends of digital marketing in 2022 

Nothing remains the same for years when it comes to digital marketing trends. As the search engines get smarter and the audiences become more diverse and knowledgeable, digital marketing trends also have to change. 

Changing trends are not something to worry about. These trends benefit you even more because they are more focused on customers compared to the older trends. A few of the digital marketing trends that you must watch out for are:

  • Meta titles and descriptions are all the rage these days. They help your content rank higher and thus, must be included.
  • Rapidly increasing influencer marketing is a game-changer. More and more brands are trusting influencers to promote their products and services.
  • Rapid growth of LinkedIn is a golden opportunity for all the marketers out there. Connect with your clients there and build a solid brand.
  • Every online platform is highly driven by algorithms focusing on enhanced user experience.

Final Words 

Digital Marketing is an innovative revolution in the field of marketing. It not only connects you with your existing customers but also allows you to woo your potential customers. You need online marketing whether you’re a multinational company or a small business serving your local customers.

We have seen almost every major benefits of digital marketing in 2022 in this article in detail. When a cost-effective and comparatively effortless strategy is so beneficial, it must be applied. You can attract all these lucrative benefits with the help of our top digital marketing agency in India.

Also Read: Digital Marketing Future in 2022

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YouTube

Top 10 Female Youtubers in India

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Female Youtubers in India

While the world’s attention is usually on the popular stars of YouTube, India is home to some of the best female creators. There are several Indian YouTubers who have managed to become famous beyond the country’s borders. These women are all-rounders and are able to bring a new perspective to the content on YouTube. Here are some of the most popular female YouTubers in India. We’ve included a few below.

  1. Nisha Madhulika:

Anisha Iyer is an Indian YouTuber who has more than 12 million subscribers. Her videos are a hit with women of all ages, and some of her vlogs are still among the most popular videos on the site.

  1. Prajakta Koli:

An Indian YouTuber with over 6.3 million subscribers, Prajakta Koli tackles the taboo subject of periods and relationships in her humorous sketches.

  1. Pooja Dixit:

One of the Top Female YouTubers in India, Anisha posts videos relating to health and beauty. She explains how to keep young looking, while offering beauty tips. She joined YouTube in 2012 and now has more than 2.7 million subscribers.

  1. Anisha Dixit:

Anisha has over 6.52 million subscribers. She is the self-proclaimed Queen of Naya.

List of Top 10 Female Youtubers In India

  1. Nisha Madhulika :

There are many reasons why Nisha Madhulika is so popular on YouTube. One of these is that she is a genuine celeb who has earned a huge following. She is a 30-year-old from Noida and has millions of subscribers. She specializes in cooking videos and has won numerous awards. She has been featured in various publications, including Economist, Bloomberg, and India Today. Her recipes have been widely shared online, and she has also won gold and silver play buttons from YouTube.

  1. Kabita Singh :

Since moving to the UK from India, Kabita Singh has been a YouTube sensation, with over 3 million subscribers. She started with cooking videos, and then started to upload her recipes. She began by shooting her own food, and eventually moved on to other types of recipes. Soon, Kabita had over 100,000 subscribers and a growing following. She has also started her own food blog, Kavitas Kitchen, where she posts recipes and video tutorials.

  1. Shruti Arjun Anand:

Shruti Arjun Anand is an Indian fashion blogger and YouTuber. She is known for her makeup tutorials and beauty tips. She has been a part of the YouTube community for over two years. Her YouTube channel is growing rapidly and she has over 7.8 lakh subscribers. She also receives plenty of product placement and advertising from brands. Her videos cover everything from bridal make-up and hairstyles to makeup hacks and advice on foundation shades.

  1. Vidya Iyar :

Vidya Iyar is an Indian YouTuber who is best known as the stage name Vidya Vox. She was born in Chennai, Tamil Nadu and migrated to the United States when she was eight. Her music has an eclectic mix of influences including classic hip hop, electronic dance music, and Indian classical music. She has been praised for her vocal prowess and eloquence.

  1. Pooja Luthra:

In 2012, Pooja Luthra started her YouTube channel. Now, she has over 4 million subscribers and earns an estimated $ 1.21 per thousand views. Her channel has received over 826,668,941 video views. As of January 2019, she earns $ 5.17K per month. Let’s take a closer look at her YouTube income and earnings. What is her net worth?

  1. Prajakta Koli:

Prajakta Koli is a YouTuber and a social media influencer from India. She has more than 3 million subscribers and creates funny videos. She specializes in comedy, and is active in anti-bullying and mental health campaigns. She has collaborated with several Bollywood stars. Her videos have been viewed more than 20 million times. If you’re looking for an inspirational speaker, you can follow Prajakta Koli.

  1. Shirley Setia:

Shirley Setia is an Indian YouTube star with over 1.6 million subscribers and thousands of followers on Twitter. She rose to fame in 2013 with her rendition of Tum hi ho. Growing up in Daman, India, Setia first focused on music and eventually became a radio jockey. In 2014, she moved to New Zealand where she began making cover videos of popular Indian songs. Since then, her videos have gained worldwide attention.

  1. Anisha Dixit:

Anisha Dixit is an Indian content creator and YouTuber who has over two million subscribers. Known for her comedy videos, her channel has a variety of content. Her latest video is a review of the film Goliyon Ki Raaaleela Ram-Leela. She also makes videos on relationships and sex education. Anisha Dixit has a very relatable personality and is one of the most popular content creators on YouTube.

  1. Trisha:

Known as a “mukbang queen,” Trisha Yearwood has amassed millions of subscribers and almost two billion lifetime views. She has appeared on a variety of television shows and has even starred in a short film, “Viral Video.” Although her videos are sometimes messy, Trisha Yearwood takes it in stride, allowing viewers to enjoy her content. Here are some of her most popular videos.

  1. Sonali Bhadauria:

The YouTuber, Sonali Bhadauria, was born in Saudagar City of Pune, India. She was named after her parents R.K. and Savita Bhadauria. She met her husband while attending an event, and the couple married a few years later. She is very popular on YouTube and has millions of subscribers. She dedicates her performances to her fans, and her music videos receive millions of views every day. She is one of the Hottest Female Youtubers in India.

Also Read: How to Create Your Own Vlog on Youtube?

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