How to Start a Career in Digital Marketing?

Before “how to start career in digital marketing?” there is another question ‘How to learn digital marketing? How to learn digital marketing?

Digital marketing is a skilled job like graphic designing. You have to experiment yourself and implement your own marketing tricks. Your prior Experience, Educational background or career background is not a wall standing between you and digital marketing. The only thing is the passion for it and the curiosity of a child to learn new things.

You have 2 options for learning digital marketing.

  1. Learn by yourself
  2. Go for a paid course

Both have their own merits and demerits.

Learn by Yourself

It will be hard for normal people. Go for this only if you have a good grasping power or you can understand new things easily. Because you should handle digital marketing tools, which will be new to you. If you don’t have enough grasping power you will get stuck at some point because there are a lot of options in each tool that you are going to master and start a career in digital marketing.

There are 3 main aspects in digital marketing

  1. SEO (search engine optimization): The activities that are done for improving your rankings on search engines like google, Bing, DuckDuckGo..etc.. Or activities done for bringing more traffic from search engines without paying money.
  2. SEM (search engine marketing): The paid marketing activities that are done on search engines
  3. SMM (Social Media Marketing): The activities that can be paid or unpaid for promoting the business on social media platforms such as FB, Instagram, Twitter, LinkedIn..etc.
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Before or during the learning process build your own website. Purchase a domain and hosting. Don’t go for free hosting. choose WordPress if you don’t have any programming background. Because WordPress is really easy and doesn’t need any programming background for building a website.

Tips for a smooth run for acquiring skill or Career in digital marketing

  • Start watching videos of basic concepts of digital marketing (not tips or tricks)
  • Take any free courses available on the internet (Google, HubSpot have the most popular free digital marketing courses)
  • Once complete with the basics, start working on it. Work it on your own website. Test the results. Note down it for the future.
    • Learn how it works on your own properties (Website, social media Platforms)
      • SEO
      • SMM
      • SEM
    • Familiarize with free tools like
      • Google analytics
      • Google search console
      • Canva
      • Buffer
      • Screaming frog SEO spider
      • WordPress
      • Google Trends
      • Free versions of Ahrefs, Moz, Uber suggest, SEMrush..(go for paid only if it is necessary) ….etc. There are lots of other free tools are also available
    • Go for paid tools if and only if ,- you have a sufficient amount of money flow from marketing activities, familiar with interface, worth it for your clients and websites
  • Go for online certification (that has value).
  • Start reading blogs about digital marketing and watch videos on regular basis.
  • If are looking for a job; start as an intern. You won’t make much first bust after completing as an intern you get a kick start.

You don’t have to pay a single penny except buy a domain and hosting. This is a considerably very small amount when compared to a course amount. Because most of the courses are expensive.

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The demerit is you won’t get any guidance from anybody. There is some chance for blunders that can cost some money during the process of learning.

Go for a Paid Course

Even if you are paying money for the course, you are going to learn only the basics. But you will have the guidance and you will learn how to handle digital marketing tools to start a career in digital marketing. And you will learn how to avoid blunders that cost you money. Support of a good trainer will always be a backup plan if you are got stuck at any point.

You can Save a lot of time if you opt for a course.

Before going for a course check these;

  • The reputation of the institution is important (it helps you to find a job easily)
  • Topics covered (syllabus)
  • Tools that you are going to master in the course (both paid and free). (Because some institutes won’t give any insight about any paid tools). And the access of paid tools gets.
  • Availability of Live projects (live projects helps you a lot than theories)
  • Experience of trainers
  • Certifications

Even after completing the course, you don’t get enough time to familiarize tools in the course. So, get used to with maximum free tools that you can use to start a career in digital marketing.

The great plus points of paid course are:

  • You can save lots of time
  • You will get wisdom of Experienced trainers
  • You will get assistance of an expert if you find it necessary.
  • You probably get access of some paid tools (Not every institute provides this)
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Adi institute is one of the most reputed institutes in South India for job-oriented courses. they have been providing courses since 2015. they also provide digital marketing courses. they have also more than 90% placement history for all the courses they are providing. take a look at the link for the website click here.

Also Read: Digital Marketing – Let’s Briefly Explain the Basics and Differences

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