The Digital Technology
    Facebook Twitter Instagram
    Facebook Twitter Instagram
    The Digital Technology
    Subscribe
    • Home
    • Digital Marketing
      • SEO
      • PPC
      • Blogging
      • Social Media
    • Tech
      • Artificial Intelligence
      • Blockchain
      • Cyber Security
    • Business Ideas
      • Entrepreneurs
      • Startup
      • Success Stories
    • Internet
      • Software
      • Apps
      • Web Design and Development
    • Gadgets
      • Computers
      • Smartphone
        • Android
        • iOs
    • How To
    • Make Money Online
    The Digital Technology
    Home»Digital Marketing»How Does PPC Help to Grow Your Business Promptly
    ppc
    ppc
    Digital Marketing

    How Does PPC Help to Grow Your Business Promptly

    The Digital TechnologyBy The Digital TechnologyOctober 15, 2021Updated:December 31, 2021No Comments5 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Table of Contents

    • What Is PPC?
    • Terminologies of PPC:
      • 4 C’s in PPC can be defined as:
    • Why is PPC right for your business?
    • Similar Link to Read: A Beginner’s Guide To Understand the Core of Pay Per Click Advertising

    What Is PPC?

    PPC stands for Pay Per Click, it is considered one of the best ways to drive traffic to your website. PPC advertising is a method of online marketing in which ads are being placed in a planned way on SERP.

    It enables you to get quality traffic without wasting a valuable amount of money. PPC is an auction-based system where advertisers bid to rank on the first page of search engines to target the audience. It basically determines the success of online advertising and email campaigns.

    In this method of marketing, advertisers are only charged when their ads are clicked by the users. Here the main focus is to buy the traffic rather than getting organic traffic. Examples of PPC ads are Facebook ads, Google ads, Twitter ads, etc.

    Terminologies of PPC:

    4 C’s in PPC can be defined as:

    1. CPC:

    It stands for “Cost Per Click”. It can be defined as the specified amount of fee being charged to the advertisers whenever someone clicks on their ads. The amount spent is known as Cost Per Click in PPC.

    The fee depends on the competition of the space where you want to put your ad in ppc.

    1. CPM:

    It stands for “Cost Per 1000 Impression”. Here, an advertiser pays to show his ads 1000 times regardless of how many times it has been clicked.

    CPM is mainly used for display and video ads.

    1. CTR:

    It stands for “Click Through Rate”. It can be defined as the number of clicks to the number of impressions.

    CTR= no: of clicks on ad impressions.

    For example: if your ad is clicked 3 times and the number of impressions is 100, then CTR = 3%.

    The good CTR for search and display ads would be 1.9% whereas for search ads average CTR would be 3.17% and for display ads average CTR would be 0.46%.

    1. CPA:

    It stands for “Cost Per Action”, another important terminology of pay per click. Here, the advertiser has to pay, when a specified action is completed by the user. It is mainly used in affiliate marketing.

    For Example: the conversion can be calculated on the basis of completion of any event like making a purchase, filling a form, or getting a quote.

    Why is PPC right for your business?

    1. Extremely Targeted:

    PPC allows you to target your audience according to their location, age, gender, interest, keywords, language, behavior, etc.

    This results in saving a huge amount of money which would have been wasted in showing the ads to the people who are not interested in buying your products and services.

    1. Extremely Flexible:

    PPC allows you to show your ads to those people as well who have visited your website previously. This is known as retargeting the potential audience. Retargeting is very important because only 2% of people coming to your website gets converted into sales. So in order to get business through rest 98% of people retargeting is done. Retargeting reminds the people to come back and check out the products and services they missed.

    Pay per click allows businesses to get more conversions, which were not converted earlier.

    1. Cost-Effective:

    Here, the businesses only have to pay when their ppc ads are clicked. According to Google, 71% of traffic is captured by first page search engines and it has gone high to 92% during recent years. More traffic is equivalent to more conversions. It gives you an opportunity to be placed at the top of the search engine ranking page, even above the organic results.

    For Example: Suppose, it costs you $10 to get a click on your product and the selling price of that product is $100, thus ROI (return on investment) will be $90, which is quite high.

    1. Trackable:

    It’s easy to track the performance of any ad campaign in pay per click. If any ad campaign does not give you the desired result, it can either be tweaked or called off. In order to track the campaign, there is a powerful tool developed by Google called Conversion tracking can be used. It basically measures lead generation, sales, downloads, and other desired actions taken by users after interacting with your ad.

    Conversion rate is a term which tells whether people are clicking on your ads, getting converted or not. Quality score measures the success rate between 1 to 10 of any ad campaign.

    1. Quick Result:

    As we know, it takes at least 3 months to rank in organic results of a search engine page. But, Pay per click allows you to show up your ads on the first page in just a few days. So if a business wants to target their audience, pay per click is a great option for driving sales to your website as early as possible.

    So if you have a sufficient amount of money to spend and you have less time to drive sales, then PPC is the best way of digital marketing. One of the best digital marketing agencies of Indore has helped various firms to run their ads campaign via Pay per click, resulting in them to drive sales in just a few days.

    Similar Link to Read: A Beginner’s Guide To Understand the Core of Pay Per Click Advertising

    best digital marketing agencies best digital marketing agencies of indore best digital marketing company pay per click pay per click advertising ppc ppc advertising
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    The Digital Technology
    • Website

    I am an enthusiastic blogger with a keen eye for details. Being a blogger he is always try to share views on various topics which is important. He is a passionate blogger and love to write about topics related to technology and latest digital marketing articles. Moreover, he always take a particular interest in learning the newest blogging trends and love to write on topics with a technological edge.

    Related Posts

    How Do Google Core Updates Affect the SEO of Your Website?

    January 22, 2023

    Top 20 Social Websites To Help Promote Your Brand

    January 20, 2023

    The Top LSM Techniques To Increase Brand Visibility in 2023

    January 9, 2023

    Leave A Reply

    You must be logged in to post a comment.

    Email Us
    mail icon [email protected]
    Top Categories
    • Business Ideas
    • Digital Marketing
    • How To
    • Internet
    • Blockchain
    • Technology
    Google News Approved
    news
    Useful Links
    • About Us
    • Contact Us
    • Privacy & Policy
    • Write For Us
    About Us

    The Digital Technology is online platform for publishing the latest and trending news on digital marketing, technology, software, business, and more topics.

    We covers the digital marketing, technology, blogging, reviews, and gadgets topics. Read our articles to get insights to the digital world!

    5 Tips for Starting an E-Commerce Business

    February 3, 2023

    10 Strategies for Making Your Mobile App Stand Out in a Crowded Market

    February 3, 2023

    How to Leverage HR Management Tools for Increased Efficiency

    January 30, 2023

    Subscribe to Updates

    Get the latest creative news from the digital technology in to your mail.

    Follow US
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    Facebook Twitter Instagram Pinterest
    • About Us
    • Contact Us
    • Privacy & Policy
    • Write For Us
    © 2023 by The Digital Technology.

    Type above and press Enter to search. Press Esc to cancel.