Most businesses, large and small, lack the in-house expertise required to create bespoke websites and must enlist the help of a Custom Build Website company.
The significance of a well custom designed websites cannot be overstated. The importance of first impressions cannot be overstated. According to research, potential customers make the decision to leave a website within the first 3-5 seconds. As a result, poorly Custom Design Websites or out-of-date websites can harm your company’s brand and drive potential customers to your competitors’ websites.
The Custom Design Websites of your company’s Custom Website Building are critical because it serves as a window to your products and services, as well as, in many cases, the first point of contact with customers. Within the first 3-5 seconds, your website must establish the right image and brand for your company.
Step 1: Determine the Goal of Your Website
Knowing what you want your website to do for your business today and in the next, five to ten years will help you decide on the type of website you’ll need, as well as the features and functionalities you’ll need. This will dictate how much money you should put into your website.
A lovely brochure site or a simple lead generation site will be very different from a fully-loaded e-commerce website. Web design firms, on the other hand, are known for providing one-size-fits-all solutions and charging exorbitant fees due to high overhead.
Examine the various website types available, as well as your company’s ultimate goal and the elements required to achieve it.
Step 2: Look into a Variety of Web Design Companies!
- Examine their portfolio pages and websites.
- Examine the site’s overall design quality, including aesthetics, image quality, and overall feel. Is it presented professionally?
Beautiful images aren’t the only thing you want to see! Examine the functionality of the website. Is it straightforward to put them to use? Is the menu system consistent across the board?
Then, compare the design’s quality to the prices. Always compare apples to apples when comparing prices! What exactly is included in your website quote? How many pages are included in that fee (Home, Services, About Us, etc.)? What alternatives do you have?
Is a contact form included in your Custom Designed Websites, or do you have to pay for it separately? Is website optimization included in their pricing or an extra cost? What will the cost of future changes or additions be? Is anything else included in the price?
Is the hosting service provided by the design firm still available? What does their hosting fee include? What services, such as website statistics tracking and company email account programs, are included in their hosting packages? Hosting plans vary in price depending on the services they offer.
Don’t be put off by the website designer’s use of jargon. If you don’t understand the jargon, don’t be afraid to ask a Custom Website Design company to explain it to you in plain English. You should understand why you are being charged a design fee, in addition to any other fees.
Step 3: Collecting Referrals
Before selecting a Custom Website Building firm, contact the web designer’s previous clients. Going over their portfolio again will help you find references. The majority of websites have a contact form, an email address, and/or a phone number. Don’t be afraid to request a client’s contact information.
Inquire about the design of the site as well as the customer service that will be offered once it is launched. Do they believe their designer went above and beyond their expectations? Above all, is their website generating new business calls and leads?
Step 4: Never, Ever,
A low-cost website does not necessitate any sacrifices.
I am confident that you will receive quotes that are both extremely high and extremely low. Remember that you almost always get what you pay for, and this is your company’s website, which anyone on the planet can access. What do you want people to recall when they think of you?
However, keep in mind that a simple 5-page informative website should not cost you thousands of dollars. The price usually rises as you add more features to your website, such as Flash, music, video, a blog, image viewers, and so on.
When you’ve narrowed it down to two companies, see if you can compare Create Custom Website prices with them. Examine the overall design of the website, the number of photographs and other elements, as well as the number of pages on each quote.
Then, before making a final decision, double-check each company’s work quality. This is meaningless to a reputable organization!
In the long run, a few exploratory inquiries will save you time and money!
Make doing business with you as simple as possible for your customers.
Make your potential customer or consumer look for your location or contact information on your WordPress Custom Designed Websites. They will only do it if you are the only person who is interested – or if you are the only option.
The most important thing buyers look for when conducting a local search is contact information – name, address, phone number, and a map (for a business in their area). Make this clear, then make it simple to implement.]
Include links to your email and phone number, as well as a map, so that visitors can easily find you.
Give Them a Compelling Reason to do Business with You.
Why should customers pick you over the first letter of the alphabet when you aren’t the only game in town? Why should they choose you over the first name on the alphabet when everyone is offering “free estimates”?
Customers are more interested in WHY they should choose you than in what you have to offer. If you don’t provide a compelling reason, they’ll either look elsewhere or toss a coin because it’s not that important to them.
They will not choose you because you provide excellent customer service, have low prices (or even the lowest rates), have friendly service employees, or are a locally owned business. These are either expected (as in good and courteous service) or additional bonuses, but on most commercial websites, they are simply filler terms.
Consider how you differ from your opponent. What are you doing this time that you haven’t done before? What should you do when a competitor refuses to solve a problem?
(For example, if you’re a roofer and the most common complaint women have about roofers is that they leave trash on the roof every day, can you fix it before they ask?
It’s not a big deal, but it could have a big impact on YOUR Create Custom Website– and it addresses an unspoken trigger point.)
Give Your Visitors a Reason to Contact You and They Will – It’s as Simple as That!
Now, hurry up and put them into action while you’re still thinking about and excited about them. Please contact me for Marketing Consulting if you need assistance getting these on your website or developing it!
Call (213) 416-7355 or email [email protected] for more information on website design.