You have the best copy, and your CTAs are powerful. But you are wondering what’s wrong. “Why are my conversion rates still the same?” “Have I missed something?”
Conversion rates depend on many factors. But you still have much control.
Know how to use all things on your page to make the most impact. When all elements on your page support each other and add to the harmony, you get more sales.
Try these tips to attract more customers to increase landing page conversion rate.
Don’t Miss Your Target:
The archer has his eyes fixed on the target, refusing to get distracted. Likewise, as a marketer doing SEO in Adelaide, you should focus on your target audience. Similarly, your landing page should focus on pulling in your target audience.
Before creating a landing page, the target should be your only thing in mind. Headline, copy, images, and web design should serve your audience.
Buyer personas are helpful. Devote your entire landing page to the one ideal customer. Serve his interests.
Be clear who is going to visit your page. Decide the type of content your visitor will read. What feeling are you trying to evoke in them? How do you want them to take action?
It’s not rocket science. Only when you target people who share your vision, you get sales. Same with ads. If you don’t target the right people with PPC ads, you will waste money and time. An AdWords agency will help you run ads within your budget.
If you beat the wind, you will end up nowhere. From start to finish, the landing page is all about the target audience.
Landing page conversion rate is also a part of Digital Marketing Optimization, So If you are wondering to know about What to Expect: Digital Marketing 2022, Visit the Insight blog.
Images to Beautify the Text:
Of course, content is king. We don’t dispute that. But images make your page dynamic and lively, conveying the message concisely.
Pick images to create the feelings you want in your audience. Are you in real estate? Pick calm and peaceful images. If you are in finance, you should evoke feelings of trust and security with your pictures.
Your image should support the text. Create a sense of harmony. What you failed to convey in your text, you can communicate in pictures.
Humans are visual creatures. They make the first impression as soon as your landing page meets the eye. So, it is crucial to add beauty and harmony to your landing page with images.
Headlines That Lead the Way:
The headline is the first thing that meets the eye; it should be bold and commanding. It invites and provokes the reader to click the link.
The headline should complement the text. It is essentially a summary of what comes after. Take time in crafting apt headlines.
Your headlines have the goal of making your audience click the link. It promises to solve the customer pain points. It is an invitation to trust your solutions.
Keep your headlines short and crisp. Have it sharp as a sword. Cut all the fluff. All the words in your headline together create a powerful impact. Optimize your headlines by hiring someone doing SEO in Adelaide
Your headline should be specific. Leave no room for ambiguity. Be super clear about what you’re trying to do.
Your headline should say how it benefits your audience. Only when you show benefits, your headline will work.
Ask questions. Your audience already has several questions. Try to find them. Get better at capturing their pain points in your questions.
You can use alliterations. These are words beginning with the same letters. You can also use terms that sound similar.
Copy to Sympathize:
Try to build rapport with your audience. You say you want people to read your copy. How can you expect them to read when you are total strangers?
The first thing to do is to show empathy. Show that you understand. Try to relate to their problems.
Your copy should hit the customer pain points. Is your client struggling with PPC ads? The solution you bring is helping the client with your AdWords agency.
Paint a character in your copy with the same problems. It influences your audience personally. You also should explain the solutions to bring.
Lastly, make sure to add testimonials and reviews. It will increase the trust factor. When you do all these things, you can see more conversions.
Break Down Complex Stuff:
Words and images are not good at portraying life. A video more accurately describes life. Life has its ups and downs. So is a video that is not static.
Videos are more conversational. It speaks directly to the simple man.
Videos have simple words, idioms, and short sentences. These things make a video easy to comprehend.
A video also appeals to multiple senses. Images appeal only to the eye. Texts only satisfy the mind. A video is inclusive of people with different learning styles. Your brain has to put less effort into watching a video. It makes for longer attention spans.
You can break down complex information in a video. Many times we are out of words to convey what we think. A video reduces complex stuff.
Give a short overview of your products in the video. Teach them how it works.
Answer the questions your audience might have. It would help much in getting more loyal customers.
Add soft background music. It will keep your audience engaged. Don’t forget to add captions. It will help people who can’t turn on their speakers.
Make sure to optimize your images and videos. It shouldn’t affect your site speed. Hire an expert doing SEO in Adelaide to do the job for you.