Social media platforms empower businesses to directly communicate with their worldwide audiences and build a brand identity in the digital world. This brand identity allows them to influence the right prospects in the positive manner and help them in their buying decisions.

With right strategies the businesses can gain a good traction and achieve a recognition that will attract more prospects and allow businesses to directly sell their products and services through the social media channels.

It will also help them understand the feedback, quality gaps if any, after-sales expectations and emerging trends of their focused market. With this information the businesses can easily optimize their digital sales strategies for the best benefits.

In this post we are going to mention some of the Best Social Media platforms in 2021 that will help you reach a huge number of digital audiences across different parts of the world. These apps present brilliant opportunities for the businesses to expand their reach and impact.

Let’s talk about the best social media platform to look for in 2021:

Facebook

Facebook is unarguably the leader of the pack with an impressive figure of 2.7 billion plus active users worldwide. However, one noticeable thing is that millenials are now finding newer apps like Instagram and Pinterest more interesting which has resulted in FB losing some of its loyal audiences to other platforms. That said, if mass marketing is on your mind then Facebook should still be the first option to spring up. Whether you need more footfall for your brick and mortar restaurant or need to boost e-commerce sales, Facebook is one of the social media platforms you simply cannot ignore.

Instagram

Instagram offers visual platform for the users and that’s the reason why this relatively new platform became the heartthrob of newer generations. A platform boasting a huge number of influencers from a diverse set of field ranging from travel to fashion, food and interior designs, the Instagram gets 1.2 billion monthly active users- which is a huge figure. Moreover, the platform keeps on rolling new and innovative features like Instagram Reels that helps in making your engagement more personalized and interactive that helps you in influencing the audiences at a deeper level.

Twitter

Twitter is a specific platform that also sees a massive amount of users and activities throughout the entire day. However, the platform is more about quick news sharing rather than spreading brand awareness or long form posts.

The tweets have limited characters and it makes them very time-specific. In fact the entire engagement model concentrates on sticking attention for a shorter span of time. That said it is a great place for those in information services like news/media enterprises.

Of late the clients looking for quick customer services are also heading to Twitter which means you still need to be active on Twitter if you want to provide prompt service to your users.

TikTok

With a total of 700 million plus active global users month on month the TikTok comes across as one of the most promising platform for the brands who are looking for fresh social media platform that is growing at an excellent rate but is still far from saturation point.

It assures quick organic reach across the video loving population which is increasing at a heavy rate. Moreover, the platform offers simple, uncomplicated ways to enjoy videos on the go.

YouTube

YouTube has been around for many years but of late it has acquired the unprecedented popularity as the people are now more inclined towards consuming video. The platform doubles as a sort of social media channel as the number of comments, responses, likes and other engagement interactions are increasing.

Besides, it is an excellent way to multiply your reach with minimum efforts as you can easily share it across different platforms like facebook, Whatsapp etc. The SEO-optimizeoptimized tags, titles, descriptions and queues help businesses of all sizes to turn videos into powerful tools to boost their online reputation and reach the right audiences.

Right from ex-plainer videos to tutorials, ads and sponsored videos there are a number of ways in which a business can use YouTube to gain popularity in the digital world.

Conclusion

Social media platforms plays a vital role in transforming a business into a brand by allowing them to reach different demographics, markets and geographies. It is a quite inexpensive model to popularize any company and help them achieve a leading status among the digital audiences. Moreover the companies have a better control over the budget and they can even start for free and still expect brilliant outcomes. In this post we talked about 5 major social media platforms that will help your business to grow in 2021. Let us know your thoughts which social media is the best to look our for in 2021

Also Check: 3 Reason Why Social Media Is Necessary For Ecommerce Businesses?

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