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7 Best Ecommerce Marketing Practices for 2022

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The eCommerce market is expected to grow even bigger with an estimated projection of $6.54 Trillion in 2022– which is an added sweetener to the already goodness baking in the eCommerce market. Despite the COVID pandemic, it didn’t pace down rather showed a staggering growth.

To carve a slice of profit in this uptick and to stand out from the competition, it is essential that you take your marketing game up a notch. However, we know doing so is easier said than done. The internet is filled with outdated suggestions and quick fixes that make tall claims but rarely stand tall .

That’s why we decided to bring you something fresh. A list of tactics we have tried and tested ourselves. They worked for us and are sure to work for you. So, let’s dive in as we break down these eCommerce strategies in front of you.

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7 Proven Ecommerce Marketing Strategies that Yield Results

First Things First: What’s your distribution & fulfillment plan?

Irrespective of the scale and size you’re starting with, you should have a clear, concise idea about what you’re trying to achieve and how you shall fulfill the distribution plan, which should evolve as your business grows. Stretched across packing to shipping, or if you’re planning out with a small team or leveraging a third-party fulfillment shop, you’ll have to ideate the fulfillment processes of your consumer and market demands with the forthcoming push.

Once you’ve jotted down and ticked all the boxes, leverage ample time tweaking the plans with your team, refining, unfolding, and making necessary changes with time and requirements.

Social Media – The Heart Of a Flourishing eCommerce Marketing Strategy

Social media marketing has turned the tables for eCommerce marketing, making it one of the primary and most efficient marketing tools to consider in 2021 and beyond.

This is more relevant since platforms like Facebook and Instagram provide specific linking to pages and target specific audience groups.

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Thus, utilizing the potential of social media for your eCommerce business can generate positive leads, increase website traffic, and convert those leads into customers almost without costing you a hole in your pocket.

But before you get going, arm yourself with the prerequisites to win this game-

  • Learn your audience’s buying habits- Who are they, how old are they, what are their likes and dislikes?
  • Pick your best platform- Which platforms have the highest engagement and advantage in terms of eCommerce business.
  • An eagle’s eye on your competition- What are your competitors doing to lure their audience? No, don’t copy them, but learn their tricks to create your marketing funnel.

Determine your sales & lead generation strategy.

This is where you hop on your creative hats since you’d require stepping off from the one-size-fits-all approach and curating your lead generation strategy respective to your niche , the presence of your market audience, and what interests & engages them. But there’s good news too- the market for your business and the ways you generate prolific leads is an endless sea, given- you recognize where to hit the hammer right.

Before the buzzwords from the digital marketing world make your head spin, create your conversion funnel, which directs your consumers from awareness to taking action. The process can be – Awareness- Interest- Desire- Conversion- Re-engage.

Despite the generic step-by-step process, the plan and methodology of running each funnel segment should run specific marketing strategies uniquely for your buyer persona. You intend to usher the potential buyers through that funnel.

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High-Quality And Unique Content is A Robust And Cost-Effective Way For Lead Generation

Content is the primary aspect of driving any marketing strategy. The prime intention of producing content within the eCommerce marketing strategy is to educate and inform your target audience, who have the potential of turning into customers. By educating them about your products and services, you establish a thought leadership towards your niche industry and promote brand awareness.

The content itself, being a product, engages and draws attention. Therefore producing and promoting high-quality content, including blog posts, infographics, social media posts, images, videos, etc divided thoroughly with a consistent brand voice within several social media platforms will hook and engage your audience with your brand.

The valuable content you share with your audience will positively influence and impact your relationship with them and eventually increase traffic to your eCommerce store . So focus on educating them and provide something informative and interesting at their table; it can be guided, answering their concerns, etc.

For example, if you’re a clothing brand or a cosmetics company, share content on transformative fashion trends or sustainable, eco-friendly makeup. If you sell groceries or healthy packaged raw-food materials, share content and educate them regarding extracting nutrition through home-cooked meals, weight loss tips according to different body sizes.

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Once you’re successful in sending content (infographics, carousels, social copies, videos, etc.) and your audience finds them informative to read, they’ll establish a connection with your brand.

To achieve this eCommerce marketing strategy well:

  • Understand what content requirement your target audience has.
  • Utilize your target audience’s language.
  • Understand what sort of content you can create the best.
  • Promote the content uniformly across all channels

Learn from Mentors as Well as Competitors

Learning from competitors doesn’t mean blindly copying their marketing tactics. Instead, it is taking insights for your successful business output. Before you jump in the game, you require studying, asking, and seeking from the big fishes how the industry works and what can work best for your eCommerce business. You can seek big companies or mentors who have built and scaled a successful eCommerce empire, preferably amid the same industry.

Seek out for-

  • How do they initiate the process?
  • Did they hire an ad agency?
  • Which marketing channels generated the highest ROI in a short time?
  • Which technology proved best in tracking data?

As they always say- The wisest one learns from others’ mistakes before their own. You can do the same.

Retargeting Remains One Of The Most Efficient eCommerce Marketing Tactics.

Shopping cart abandonment rates have risen by 69.57 %. Despite your consumers landing and showing interest in their favorite products, there’s a ton of possible reasons why they abandon the purchase halfway.

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The reasons can be Surprise costs during the checkout, High prices, or shipping prices.

Whatever the reason, retargeting is a proven ecommerce marketing strategy to get your lost customers back to your site to complete the halfway purchase. However, before that, you are required to figure out the prominent reasons for your customers abandoning the purchases. This way, your retargeting efforts will be directed in a positive direction. It includes running retargeting ads across multiple platforms. By realizing the reasons for abandonment, you can leverage Artificial Intelligence for tailored retargeting ads across numerous platforms to remind customers of their favorite products and pull them back to finish the checkout process.

Personalized Emails Increase your Online Shoppers’ reengagement.

A Statista report highlights 49% of users prefer receiving promotional emails from eCommerce websites. Email marketing, despite being old as an oak yet still one of the most underrated marketing strategies to multiply sales, reach the target audience and follow up on abandoned shopping cart rates.

If done right, email marketing can generate consistent ROI for the business, as research indicates that every $1 invested in a profitable marketing strategy can generate an average ROI of $42. Your emails shall inform about promotional and special offers, sales, and discounts on favorite brands. However, you are strictly required to follow personalization on your email market to flourish good results. How to get started?

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  • Create your email list
  • Plan out the content to send.
  • Swear by personalization
  • Use automation
  • Analyze results.

eCommerce SEO aids Expanding Your Market And Reach

87% of consumers now conduct online searches for products. (Retail Dive)

Not only should your content be optimized for search engines, but your website should also be. Using keywords is vital for your online store and the products enlisted to be shown in the SERPs when online users conduct related searches.

  • Determine your target audience- Use tools like SEMrush, Ahrefs, Moz, etc., to pull the key terms.
  • Use appropriate keywords- Ensure including them on your products, descriptions, title tags, and short URLs.
  • Don’t fall back on unique product descriptions- Inform all essential components, including shape, size, colors, to ensure a pleasant experience.
  • Customer reviews are a must- They are excellent organic keywords, plus they ensure trust in your product and your brand. .

Additionally, don’t overlook the importance of making your eCommerce website mobile-friendly. .

Test your waters- Refine & expand your eCommerce marketing strategy.

It’s getting fun, isn’t it? Witnessing some positive momentum and willing to fan the flames?

What we mean here- by this time, you’re aware of what’s working for your business and what’s being a lost cause. Which ecommerce marketing strategies need improvement, and which rooms are still open with opportunities. Believe it- You’ll never exhaust all your options.

Bonus Tips:

Once you’ve settled on positive ROI and are ready to ramp up your budget, here are some bonus points for the cherry on the top-

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  • Joint ventures and partnerships – Competition is good but collaboration will take you a long way in today’s e-commerce landscape. It’s time you start looking for brands with whom you can collaborate and co-create content that works for both brands.
  • Increase the average order value (AOV) – Don’t let customers settle for less. Instead, utilize discount codes to lure them on larger purchases. The more they spend, the more you can earn.
  • Referrals – Benefit your existing customers by referring them to friends, which will reward them both and eventually you too. Not only will this keep your existing customers satisfied but you will also earn more customers. In the end, it’s a win-win situation.
  • Rethink Loyalty Programs – While customer loyalty is still a thing, now it is much difficult to maintain. It’s time you rise above the same traditional approach and bring something fresh onboard. One thing you can do is to offer immediate rewards instead of accumulating points as 80% of people believe they want immediate benefits in loyalty programs.

Did we offer you fresh insight and answer all your questions? If yes, please let us know in the comments.

Also Read: 7 Tips Towards Successful Ecommerce Website Development

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Digital Marketing

7 Expert Audience Targeting Techniques for Digital Marketers

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Audience Targeting

Nowadays, having an effective digital marketing strategy could be one of the key factors for turning a fledgling business operation into a successful one with a strong brand, loyal customer base, and steadily growing profits. Having an optimized and well-supported website is a crucial prerequisite. However, not many businesses can readily set aside the necessary funds or time to establish dedicated web support and audience targeting marketing teams, especially when you take into consideration the negative impact of the COVID-19 pandemic coupled with rising inflation.

Instead of wondering how to acquire the necessary resources, likely by taking on more debt, a more prudent decision would be to look into a specialized service such as the WordPress retainers agency DevriX and pick a monthly plan that suits your needs and budget.

Doing so will allow you to delegate the technical needs of your business for back-end and front-end development, leaving more time to focus on other crucial areas that facilitate business growth. Whether you will be building your digital marketing strategy on your own or enlisting the help of experts, you should try to incorporate audience targeting techniques to achieve better and more focused results.

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What is Audience Targeting?

Launching a widespread marketing campaign that will reach a large portion of the audience could boost brand awareness, but the ROI (return on investment) may not be that impressive. Better use of the available marketing resources could be to adopt a narrower and more focused approach with audience targeting.

This method consists of separating the larger consumer base into different segments based on psychographic or demographic data. Some useful parameters to consider are consumer age, geolocation, average income, gender, as well as the consumers’ values or motivations as part of their personal lifestyles. Using this data as a basis, you can begin thinking about the most relevant consumer group whose interests or other factors best align with the product or services that you wish to promote.

1. Data Management is Crucial

To reach your audience targeting goals and even surpass them, you need to have plenty of factual and concrete data. Setting up the different audience segments is essential, and to do that successfully, you need to have sufficient relevant data. A good starting point is Google Analytics. It has a dedicated section about the interests of your site’s visitors broken down into different groups.

You can also utilize specialized management platforms that track consumer behavior via different technologies such as cookies. As for psychographic parameters, various social analysis tools could be of help. By searching the consumer bios for specific attributes, you can tailor the marketing content to fit their priorities, attitudes, or lifestyles as a whole.

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2. Do Not Neglect SEO

Organic SEO growth could be considered a type of audience targeting and one that can produce enviable results. After all, being shown to the customer while they are searching for exactly the products or services you are offering means that you are targeting them at the perfect time as searching could indicate a buying intent. Check if your brand has a high ranking on any relevant terms and leverage them.

3. Check the Impact of the Targeting

It is wise to test the content you have prepared before making it live. Doing so can pinpoint areas that could be further optimized in their impact as well as mitigate potential risks. A helpful marketing technique in this area is A/B testing. It consists of carrying out an experiment where your audience is split into two groups – A and B, respectively.

They will be an integral part of a test run of the chosen content and asked to provide feedback. By taking into account the received feedback, you can further improve your marketing message by seeing which piece of content best aligns with the chosen audience segment and boosting its impact when it launches officially.

4. Implement Tracking

Seeing the behavior of consumers on your website could provide invaluable insights into their motivations and interests. By incorporating event tracking, you will learn how users interact with it, which website aspects are driving the most engagement, and what areas need to be improved or tweaked. Other captured data such as phone IDs may be utilized to infer the users’ geolocation and serve them ads appropriate for that region.

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5. Take Advantage of the Available Tools

When creating your audience targeting strategy, you should consider all available options. For example, Google’s in-market audiences feature shows consumer groups actively searching for your products or services. You can try to identify high-performing Affinity Categories as well as In-Market Segments and create separate ad groups for each audience. Making decisions backed by data increases the chances of your messaging resonating with the desired customer group.

The Google Ads Editor is another tool that marketers can use to examine existing audiences and then establish remarketing or custom combination lists. Remarketing allows companies to connect with consumers who have previously expressed interest in their products or services by interacting with the official website, mobile app, or other content.

6. Personalize Ads for Various Audiences

Let’s say you have a really great and creative ad that could have a significant impact even on a general audience. You can then proceed to make it even more effective by including slight alterations that match different audience segments. For example, you can slightly change the original language of the ad and turn it into several, each talking to a different group of professionals. Making the audience feel targeted generates a stronger connection with the delivered content.

7. Don’t Think That the Process is Over

Audience targeting needs to be continuously and regularly refined to keep its effectiveness. Consumer interests change and evolve, motivations shift, and people relocate. You must be aware of the processes of change going on within your audience and then update your current marketing strategy accordingly.

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In addition, you should always be asking questions about your audience, such as ‘Are we targeting the right audience segment?’, ‘Are we getting the intended response?’ and ‘Can we identify a different segment with overlapping parameters ?’ and trying to find the most accurate answers. Keeping an eye out for new and emerging technologies is equally as important as they could open avenues for novel and innovative ways to reach out and target audiences.

Also Read: Innovative Way to Increase Brand Name Through Digital Marketing

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Digital Marketing

7 Benefits of Digital Marketing in 2022

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Digital Marketing in 2022

Online marketing was not given much thought a decade ago. However, now it has become the single most important strategy that every business must apply. We too have helped multiple businesses grow significantly with the services of our digital marketing in 2022 agency in India. 

The number of people using social media is increasing with each passing day. This implies that your potential customers and competitors are also active on online platforms. And you are making a huge mistake if you’re still not using digital marketing in 2022 to promote your business.

The numerous benefits of using the services of our digital marketing agency in Ahmedabad are mentioned below in this article. You can achieve various goals using our affordable and reliable services. But before we dive into the benefits, let’s first start with clearing your basics.

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What is Digital Marketing? 

Digital marketing is the promotion of your products, services and\or brand using digital channels including website, mobile apps, social media, email. It is a relatively new concept in the field of marketing that businesses use to connect with potential customers. 

Digital marketing has become a necessary marketing strategy that cannot be ignored in this rapidly changing technological environment. Every business owner needs powerful internet marketing to beat the ever-growing competition these days.

Benefits of Digital Marketing in 2022 

The importance of digital marketing has been recognized by various businesses. As of today, it is being used by mostly all of the businesses irrespective of their industry. Online marketing has the potential to take your business, brand, and reputation to greater heights. The benefits of taking the services of our digital marketing agency in India are:

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  1. Attracting targeted audience:

There is no point in developing the most innovative product and/or service if you’re unable to reach your targeted audience. Digital marketing enables you to promote your business to the right customers. The customers who need and will buy your product.

  1. Increased customer loyalty:

Digital marketing helps you to listen to your customers’ demands, needs, and pain points. This implies you can now customize your products and services according to your customers’ preferences. Customer loyalty is increased for the brand that caters to their needs.

  1. Builds reputation and brand:

Having a significant online presence in the modern world has many advantages. An increasing number of brands are joining social media to connect with their existing and potential customers. You, too, can effectively build a social media brand using digital marketing strategies.

  1. Affordable strategies:

Digital marketing services encompass content marketing, SEO services, social media marketing, and many more. These services are relatively cheaper than traditional marketing campaigns. Other than that, one-time use of these services gives you returns for a long time. This implies digital marketing has a higher ROI when compared to traditional marketing.

  1. Helps you go global:

The Internet has been quite successful in connecting the world. Accessing global audiences is no more a thing done by big businesses. Now, even small and newbie businesses can reach global audiences with the help of digital marketing services. 

  1. Higher conversion rate:

Digital marketing helps you in attracting the targeted traffic and investing your money where it’s needed. This implies a higher conversion rate. Digital marketing helps you save your time by not wasting it on wrong leads, unlike traditional marketing.

  1. Gives you a competitive edge:
    All your customers are using online platforms and your competitors are also there. You, too, can go online and attract your targeted audience using digital marketing services. The right strategy will build your brand and provide you with a competitive edge.

Top trends of digital marketing in 2022 

Nothing remains the same for years when it comes to digital marketing trends. As the search engines get smarter and the audiences become more diverse and knowledgeable, digital marketing trends also have to change. 

Changing trends are not something to worry about. These trends benefit you even more because they are more focused on customers compared to the older trends. A few of the digital marketing trends that you must watch out for are:

  • Meta titles and descriptions are all the rage these days. They help your content rank higher and thus, must be included.
  • Rapidly increasing influencer marketing is a game-changer. More and more brands are trusting influencers to promote their products and services.
  • Rapid growth of LinkedIn is a golden opportunity for all the marketers out there. Connect with your clients there and build a solid brand.
  • Every online platform is highly driven by algorithms focusing on enhanced user experience.

Final Words 

Digital Marketing is an innovative revolution in the field of marketing. It not only connects you with your existing customers but also allows you to woo your potential customers. You need online marketing whether you’re a multinational company or a small business serving your local customers.

We have seen almost every major benefits of digital marketing in 2022 in this article in detail. When a cost-effective and comparatively effortless strategy is so beneficial, it must be applied. You can attract all these lucrative benefits with the help of our top digital marketing agency in India.

Also Read: Digital Marketing Future in 2022

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YouTube

Top 10 Female Youtubers in India

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Female Youtubers in India

While the world’s attention is usually on the popular stars of YouTube, India is home to some of the best female creators. There are several Indian YouTubers who have managed to become famous beyond the country’s borders. These women are all-rounders and are able to bring a new perspective to the content on YouTube. Here are some of the most popular female YouTubers in India. We’ve included a few below.

  1. Nisha Madhulika:

Anisha Iyer is an Indian YouTuber who has more than 12 million subscribers. Her videos are a hit with women of all ages, and some of her vlogs are still among the most popular videos on the site.

  1. Prajakta Koli:

An Indian YouTuber with over 6.3 million subscribers, Prajakta Koli tackles the taboo subject of periods and relationships in her humorous sketches.

  1. Pooja Dixit:

One of the Top Female YouTubers in India, Anisha posts videos relating to health and beauty. She explains how to keep young looking, while offering beauty tips. She joined YouTube in 2012 and now has more than 2.7 million subscribers.

  1. Anisha Dixit:

Anisha has over 6.52 million subscribers. She is the self-proclaimed Queen of Naya.

List of Top 10 Female Youtubers In India

  1. Nisha Madhulika :

There are many reasons why Nisha Madhulika is so popular on YouTube. One of these is that she is a genuine celeb who has earned a huge following. She is a 30-year-old from Noida and has millions of subscribers. She specializes in cooking videos and has won numerous awards. She has been featured in various publications, including Economist, Bloomberg, and India Today. Her recipes have been widely shared online, and she has also won gold and silver play buttons from YouTube.

  1. Kabita Singh :

Since moving to the UK from India, Kabita Singh has been a YouTube sensation, with over 3 million subscribers. She started with cooking videos, and then started to upload her recipes. She began by shooting her own food, and eventually moved on to other types of recipes. Soon, Kabita had over 100,000 subscribers and a growing following. She has also started her own food blog, Kavitas Kitchen, where she posts recipes and video tutorials.

  1. Shruti Arjun Anand:

Shruti Arjun Anand is an Indian fashion blogger and YouTuber. She is known for her makeup tutorials and beauty tips. She has been a part of the YouTube community for over two years. Her YouTube channel is growing rapidly and she has over 7.8 lakh subscribers. She also receives plenty of product placement and advertising from brands. Her videos cover everything from bridal make-up and hairstyles to makeup hacks and advice on foundation shades.

  1. Vidya Iyar :

Vidya Iyar is an Indian YouTuber who is best known as the stage name Vidya Vox. She was born in Chennai, Tamil Nadu and migrated to the United States when she was eight. Her music has an eclectic mix of influences including classic hip hop, electronic dance music, and Indian classical music. She has been praised for her vocal prowess and eloquence.

  1. Pooja Luthra:

In 2012, Pooja Luthra started her YouTube channel. Now, she has over 4 million subscribers and earns an estimated $ 1.21 per thousand views. Her channel has received over 826,668,941 video views. As of January 2019, she earns $ 5.17K per month. Let’s take a closer look at her YouTube income and earnings. What is her net worth?

  1. Prajakta Koli:

Prajakta Koli is a YouTuber and a social media influencer from India. She has more than 3 million subscribers and creates funny videos. She specializes in comedy, and is active in anti-bullying and mental health campaigns. She has collaborated with several Bollywood stars. Her videos have been viewed more than 20 million times. If you’re looking for an inspirational speaker, you can follow Prajakta Koli.

  1. Shirley Setia:

Shirley Setia is an Indian YouTube star with over 1.6 million subscribers and thousands of followers on Twitter. She rose to fame in 2013 with her rendition of Tum hi ho. Growing up in Daman, India, Setia first focused on music and eventually became a radio jockey. In 2014, she moved to New Zealand where she began making cover videos of popular Indian songs. Since then, her videos have gained worldwide attention.

  1. Anisha Dixit:

Anisha Dixit is an Indian content creator and YouTuber who has over two million subscribers. Known for her comedy videos, her channel has a variety of content. Her latest video is a review of the film Goliyon Ki Raaaleela Ram-Leela. She also makes videos on relationships and sex education. Anisha Dixit has a very relatable personality and is one of the most popular content creators on YouTube.

  1. Trisha:

Known as a “mukbang queen,” Trisha Yearwood has amassed millions of subscribers and almost two billion lifetime views. She has appeared on a variety of television shows and has even starred in a short film, “Viral Video.” Although her videos are sometimes messy, Trisha Yearwood takes it in stride, allowing viewers to enjoy her content. Here are some of her most popular videos.

  1. Sonali Bhadauria:

The YouTuber, Sonali Bhadauria, was born in Saudagar City of Pune, India. She was named after her parents R.K. and Savita Bhadauria. She met her husband while attending an event, and the couple married a few years later. She is very popular on YouTube and has millions of subscribers. She dedicates her performances to her fans, and her music videos receive millions of views every day. She is one of the Hottest Female Youtubers in India.

Also Read: How to Create Your Own Vlog on Youtube?

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