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Digital Marketing

Top 10 Reasons Why You Have a Lack of Applicants

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Since the beginning of time, managers and recruiters have assumed that obtaining a large number of applicants would be simple whenever historically high levels of unemployment are experienced. Despite the fact that the United States is now facing record-breaking unemployment rates, it is simple to find numerous press reports highlighting how numerous small to medium-sized businesses across the country are struggling to find the necessary talent to reopen their businesses and restore their pre-pandemic production capacity to its pre-pandemic levels of production capacity. You can also look at the website link for best-recruiting agencies in Dubai.

One example of the challenge of contemporary recruitment is the fact that many small firms are having trouble attracting their now jobless former workers back to their companies. Recruiting is exceedingly tough in several businesses, such as the restaurant industry, at the present time.

Almost all of the industry’s laid-off former workers have now shown a reluctance to seek available positions in their previous field of employment. If you anticipate filling your available roles as quickly as possible throughout the next company expansion. For starters, you must completely comprehend why so many prospective candidates have a variety of valid reasons to refrain from applying for available positions.

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By surveying a representative sample of candidates, you may learn about the real reasons why formerly active applicants are no longer willing to submit an application. If you don’t have time to conduct a poll, you may still ask your prospective candidates to list their own limiting issues.

You will find a complete list of the economic and demographic reasons that are prompting competent candidates to refrain from applying for available positions in the sections that follow.

Let’s Dive into the top 10 Reasons why you have Lack of Applicants

  1. An inadequate amount of attention is paid to referrals

Despite all of the excitement around artificial intelligence, people are still the most effective technique for identifying elite talent. According to the data, putting a strong emphasis on employee recommendations is by far the most effective strategy for recruiting a large number of high-quality applications. Referrals account for more than 40% of all new recruits, so you have a major issue on your hands here.

Starting with making it a monthly obligation for your top-performing staff to generate at least three high-quality recommendations, you can build momentum. Encourage your staff to attend professional gatherings and to bring back names of people who they think would be good referrals. And don’t forget to provide your most visible personnel with electronic and print recommendation cards to hand out to high-potential customers and clients. Additional recommendations should be sought from each new recruit and their employment references, as well. If you work in retail, you may even ask your consumers for suggestions.

  1. Unless the content of your job advertisements is data-driven, they will fail to attract qualified applicants

Your job listings are likely to be the first chance for candidates to learn about your company and your position, unless you have a strong employer brand already established. The majority of job advertisements are written on the fly. Your job advertisements will not be distinguished unless you utilise data to identify the content of the postings.

As a result, they will not have a high drawing and excitement value since they will not cover the appropriate “job attraction criteria.” According to CareerBuilder’s research, “75 percent of applicants think that the look of a job ad influences their decision whether or not to apply.” The key search phrases that top candidates employ while attempting to find all relevant job vacancies on a job board must also be revealed by your investigation.

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  1. Your job positions are being advertised in an unproductive manner

When determining where to post job opening notices, most businesses look at prices or prior patterns. A more effective strategy is to collect data from a representative sample of prospects in order to discover where and when they are most likely to view a job ad in its entirety. Additionally, when you have made a hiring, poll new workers during their onboarding to identify which job boards or job advertising sites produced the biggest number of qualified candidates.

  1. Outsiders will not be able to detect the enthusiasm that exists at your company throughout your study

After prospective candidates have seen your job advertisements, they are likely to follow up by searching for further information on the Internet. Even while you know that working at your business is thrilling, it is frequently really difficult for outsiders to “feel that enthusiasm” when they are doing research on your company, which is unfortunate.

Consequently, carefully check your corporate and social media websites to ensure that they seem real and that they provide information about your fascinating job and outstanding team members. Each of your “job excitement and appeal” reasons should be highlighted. Furthermore, clearly demonstrate that your labour and your goods make a positive influence.

Even once you have piqued the interest of prospective applicants, it is quite simple to turn them off by putting them through a difficult application procedure. Consequently, if your application cannot be finished in five minutes or if your prospects are unable to complete their application completely from their mobile phone, you are likely to lose a considerable number of prospects.

  1. Entry-level applications are reduced as a result of poor student recruitment

If a large amount of your hiring occurs at the entry-level, you must succeed at attracting students. Create a separate dedicated website for college and high school recruitment to get things started. Following that, the most successful strategy is to transform your present student workers and interns into “brand ambassadors” while they are still at the university.

Your recruiters are only “order takers” – they are not involved in the hiring process. The “direct sourcing” efforts of your recruiters should generate at least one-third of your applicants, according to industry standards.

Furthermore, if your recruiters mainly “post and pray,” this will not be possible. As a result, your recruiters must have adequate time available to proactively discover and reach out to candidates who have not yet seen your job advertising, as well as to respond to their answers as fast as possible. Recruiters and sorcerers are continuously scanning LinkedIn, specialty job forums, and the Internet for resumes of applicants who have not yet “discovered you.”

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  1. Your organization hasn’t put up a strong talent pipeline

The most qualified applicants may already be working, and hence are not actively seeking new employment opportunities. As a result, the greatest companies pre-identify at least 20% of their potential workers and, over time, develop connections with them via participation in an online talent network. Talent communities provide you the opportunity to establish trust with prospects who may be just marginally interested at the moment.

These communities also provide you more time to market these prospective possibilities since they are closer together. Top former workers, as well as “silver medalists” who finished in second place in past positions, should be included in your hiring pipeline.

  1. The Internet employer brand image of your company has not been proactively handled

Prospects will proactively check employer comment sites l before officially applying to see what workers and former applicants have to say about your company.

Therefore, the finest companies encourage their staff to actively publish good things and to respond to any negative comments that have been written (Amazon even rewards its employees for taking the time to post positive comments).

  1. The lack of a data-driven recruitment strategy will affect you in every aspect

It is impossible to properly identify poor recruitment areas and then make the mandated adjustments that are required to continuously increase both the number and quality of your applications without taking a strategic data-driven strategy. Hiring managers may discover that they demand an excessive level of experience, which is a big element that unnecessarily reduces the number of candidates who are truly qualified for the position. Obviously, data collection and analysis are important components of the process of continuously enhancing sourcing and messaging.

You may also be unintentionally excluding some of your most qualified applicants.

Even if you get a big number of high-quality candidates, you may unintentionally lose a significant number of them if you do not react to their application within a reasonable amount of time. If you do not reply to top-quality candidates for high-demand positions in a timely and enthusiastic manner, and do not arrange an interview as soon as possible, you may discover that they are no longer available within 10 days in this very competitive employment market.

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  1. If your industry’s reputation has been tarnished, the majority of prospective employees will look for opportunities in other areas first.

If you are presently recruiting for an industry that has been particularly severely impacted by furloughs and layoffs, you should be aware of the following: (including retail, restaurants, hospitality, construction, entertainment, transportation, etc.). It is past time to acknowledge that the current downturn, as well as the resulting furloughs, have undoubtedly tarnished the reputation of your sector.

And the damage may be so serious that the majority of the experienced personnel who lost their positions in your business would only consider returning after exhausting all other options in a more stable field, such as the financial sector. In order to rehire and retain your finest former workers, you must take recruiting action.

You will need to provide far more in the “job attraction areas” that have arisen as a result of the epidemic than you did before. Some of the other attractive aspects that have been shown to be beneficial include: substantially higher income, a more consistent schedule, more work/life balance, enhanced job security, and more opportunity to grow.

  1. The unemployment offices in each state are overburdened.

When states are experiencing regular levels of unemployment, the personnel at state employment offices will actively check on each client on a weekly basis to determine whether they are actively pursuing new work prospects on a periodic basis.

However, as a result of the pandemic’s impact on their workforce, the jobless are now given no active incentive to apply for various positions that are available. As a consequence, employers are getting fewer applications from jobless individuals. No corporate action can be taken to alleviate this situation, and there is no corporate action that can be taken.

Concluding Remarks

Very few businesses take the time to halt and do a fast audit in order to determine the underlying causes behind their inability to attract enough qualified applications. Most companies review their sourcing and application funnels, they discover the same exact bottlenecks, despite the fact that every company is a bit different. So, if you don’t have a lot of time to discover the bottlenecks that are preventing your company from growing, it is recommended to utilise this checklist as a rapid evaluation tool. This easy approach might result in an increase of up to 20% in the number of applicants you get.

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For more information you can look at the website link for best-recruiting agencies in Dubai.

Also Read: In-House vs Outsourcing: Which Way Should You Go?

Sunny Chawla is a Managing Director at Alliance Recruitment Agency . He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.

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Digital Marketing

7 Expert Audience Targeting Techniques for Digital Marketers

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Audience Targeting

Nowadays, having an effective digital marketing strategy could be one of the key factors for turning a fledgling business operation into a successful one with a strong brand, loyal customer base, and steadily growing profits. Having an optimized and well-supported website is a crucial prerequisite. However, not many businesses can readily set aside the necessary funds or time to establish dedicated web support and audience targeting marketing teams, especially when you take into consideration the negative impact of the COVID-19 pandemic coupled with rising inflation.

Instead of wondering how to acquire the necessary resources, likely by taking on more debt, a more prudent decision would be to look into a specialized service such as the WordPress retainers agency DevriX and pick a monthly plan that suits your needs and budget.

Doing so will allow you to delegate the technical needs of your business for back-end and front-end development, leaving more time to focus on other crucial areas that facilitate business growth. Whether you will be building your digital marketing strategy on your own or enlisting the help of experts, you should try to incorporate audience targeting techniques to achieve better and more focused results.

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What is Audience Targeting?

Launching a widespread marketing campaign that will reach a large portion of the audience could boost brand awareness, but the ROI (return on investment) may not be that impressive. Better use of the available marketing resources could be to adopt a narrower and more focused approach with audience targeting.

This method consists of separating the larger consumer base into different segments based on psychographic or demographic data. Some useful parameters to consider are consumer age, geolocation, average income, gender, as well as the consumers’ values or motivations as part of their personal lifestyles. Using this data as a basis, you can begin thinking about the most relevant consumer group whose interests or other factors best align with the product or services that you wish to promote.

1. Data Management is Crucial

To reach your audience targeting goals and even surpass them, you need to have plenty of factual and concrete data. Setting up the different audience segments is essential, and to do that successfully, you need to have sufficient relevant data. A good starting point is Google Analytics. It has a dedicated section about the interests of your site’s visitors broken down into different groups.

You can also utilize specialized management platforms that track consumer behavior via different technologies such as cookies. As for psychographic parameters, various social analysis tools could be of help. By searching the consumer bios for specific attributes, you can tailor the marketing content to fit their priorities, attitudes, or lifestyles as a whole.

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2. Do Not Neglect SEO

Organic SEO growth could be considered a type of audience targeting and one that can produce enviable results. After all, being shown to the customer while they are searching for exactly the products or services you are offering means that you are targeting them at the perfect time as searching could indicate a buying intent. Check if your brand has a high ranking on any relevant terms and leverage them.

3. Check the Impact of the Targeting

It is wise to test the content you have prepared before making it live. Doing so can pinpoint areas that could be further optimized in their impact as well as mitigate potential risks. A helpful marketing technique in this area is A/B testing. It consists of carrying out an experiment where your audience is split into two groups – A and B, respectively.

They will be an integral part of a test run of the chosen content and asked to provide feedback. By taking into account the received feedback, you can further improve your marketing message by seeing which piece of content best aligns with the chosen audience segment and boosting its impact when it launches officially.

4. Implement Tracking

Seeing the behavior of consumers on your website could provide invaluable insights into their motivations and interests. By incorporating event tracking, you will learn how users interact with it, which website aspects are driving the most engagement, and what areas need to be improved or tweaked. Other captured data such as phone IDs may be utilized to infer the users’ geolocation and serve them ads appropriate for that region.

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5. Take Advantage of the Available Tools

When creating your audience targeting strategy, you should consider all available options. For example, Google’s in-market audiences feature shows consumer groups actively searching for your products or services. You can try to identify high-performing Affinity Categories as well as In-Market Segments and create separate ad groups for each audience. Making decisions backed by data increases the chances of your messaging resonating with the desired customer group.

The Google Ads Editor is another tool that marketers can use to examine existing audiences and then establish remarketing or custom combination lists. Remarketing allows companies to connect with consumers who have previously expressed interest in their products or services by interacting with the official website, mobile app, or other content.

6. Personalize Ads for Various Audiences

Let’s say you have a really great and creative ad that could have a significant impact even on a general audience. You can then proceed to make it even more effective by including slight alterations that match different audience segments. For example, you can slightly change the original language of the ad and turn it into several, each talking to a different group of professionals. Making the audience feel targeted generates a stronger connection with the delivered content.

7. Don’t Think That the Process is Over

Audience targeting needs to be continuously and regularly refined to keep its effectiveness. Consumer interests change and evolve, motivations shift, and people relocate. You must be aware of the processes of change going on within your audience and then update your current marketing strategy accordingly.

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In addition, you should always be asking questions about your audience, such as ‘Are we targeting the right audience segment?’, ‘Are we getting the intended response?’ and ‘Can we identify a different segment with overlapping parameters ?’ and trying to find the most accurate answers. Keeping an eye out for new and emerging technologies is equally as important as they could open avenues for novel and innovative ways to reach out and target audiences.

Also Read: Innovative Way to Increase Brand Name Through Digital Marketing

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Digital Marketing

7 Benefits of Digital Marketing in 2022

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Digital Marketing in 2022

Online marketing was not given much thought a decade ago. However, now it has become the single most important strategy that every business must apply. We too have helped multiple businesses grow significantly with the services of our digital marketing in 2022 agency in India. 

The number of people using social media is increasing with each passing day. This implies that your potential customers and competitors are also active on online platforms. And you are making a huge mistake if you’re still not using digital marketing in 2022 to promote your business.

The numerous benefits of using the services of our digital marketing agency in Ahmedabad are mentioned below in this article. You can achieve various goals using our affordable and reliable services. But before we dive into the benefits, let’s first start with clearing your basics.

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What is Digital Marketing? 

Digital marketing is the promotion of your products, services and\or brand using digital channels including website, mobile apps, social media, email. It is a relatively new concept in the field of marketing that businesses use to connect with potential customers. 

Digital marketing has become a necessary marketing strategy that cannot be ignored in this rapidly changing technological environment. Every business owner needs powerful internet marketing to beat the ever-growing competition these days.

Benefits of Digital Marketing in 2022 

The importance of digital marketing has been recognized by various businesses. As of today, it is being used by mostly all of the businesses irrespective of their industry. Online marketing has the potential to take your business, brand, and reputation to greater heights. The benefits of taking the services of our digital marketing agency in India are:

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  1. Attracting targeted audience:

There is no point in developing the most innovative product and/or service if you’re unable to reach your targeted audience. Digital marketing enables you to promote your business to the right customers. The customers who need and will buy your product.

  1. Increased customer loyalty:

Digital marketing helps you to listen to your customers’ demands, needs, and pain points. This implies you can now customize your products and services according to your customers’ preferences. Customer loyalty is increased for the brand that caters to their needs.

  1. Builds reputation and brand:

Having a significant online presence in the modern world has many advantages. An increasing number of brands are joining social media to connect with their existing and potential customers. You, too, can effectively build a social media brand using digital marketing strategies.

  1. Affordable strategies:

Digital marketing services encompass content marketing, SEO services, social media marketing, and many more. These services are relatively cheaper than traditional marketing campaigns. Other than that, one-time use of these services gives you returns for a long time. This implies digital marketing has a higher ROI when compared to traditional marketing.

  1. Helps you go global:

The Internet has been quite successful in connecting the world. Accessing global audiences is no more a thing done by big businesses. Now, even small and newbie businesses can reach global audiences with the help of digital marketing services. 

  1. Higher conversion rate:

Digital marketing helps you in attracting the targeted traffic and investing your money where it’s needed. This implies a higher conversion rate. Digital marketing helps you save your time by not wasting it on wrong leads, unlike traditional marketing.

  1. Gives you a competitive edge:
    All your customers are using online platforms and your competitors are also there. You, too, can go online and attract your targeted audience using digital marketing services. The right strategy will build your brand and provide you with a competitive edge.

Top trends of digital marketing in 2022 

Nothing remains the same for years when it comes to digital marketing trends. As the search engines get smarter and the audiences become more diverse and knowledgeable, digital marketing trends also have to change. 

Changing trends are not something to worry about. These trends benefit you even more because they are more focused on customers compared to the older trends. A few of the digital marketing trends that you must watch out for are:

  • Meta titles and descriptions are all the rage these days. They help your content rank higher and thus, must be included.
  • Rapidly increasing influencer marketing is a game-changer. More and more brands are trusting influencers to promote their products and services.
  • Rapid growth of LinkedIn is a golden opportunity for all the marketers out there. Connect with your clients there and build a solid brand.
  • Every online platform is highly driven by algorithms focusing on enhanced user experience.

Final Words 

Digital Marketing is an innovative revolution in the field of marketing. It not only connects you with your existing customers but also allows you to woo your potential customers. You need online marketing whether you’re a multinational company or a small business serving your local customers.

We have seen almost every major benefits of digital marketing in 2022 in this article in detail. When a cost-effective and comparatively effortless strategy is so beneficial, it must be applied. You can attract all these lucrative benefits with the help of our top digital marketing agency in India.

Also Read: Digital Marketing Future in 2022

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YouTube

Top 10 Female Youtubers in India

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Female Youtubers in India

While the world’s attention is usually on the popular stars of YouTube, India is home to some of the best female creators. There are several Indian YouTubers who have managed to become famous beyond the country’s borders. These women are all-rounders and are able to bring a new perspective to the content on YouTube. Here are some of the most popular female YouTubers in India. We’ve included a few below.

  1. Nisha Madhulika:

Anisha Iyer is an Indian YouTuber who has more than 12 million subscribers. Her videos are a hit with women of all ages, and some of her vlogs are still among the most popular videos on the site.

  1. Prajakta Koli:

An Indian YouTuber with over 6.3 million subscribers, Prajakta Koli tackles the taboo subject of periods and relationships in her humorous sketches.

  1. Pooja Dixit:

One of the Top Female YouTubers in India, Anisha posts videos relating to health and beauty. She explains how to keep young looking, while offering beauty tips. She joined YouTube in 2012 and now has more than 2.7 million subscribers.

  1. Anisha Dixit:

Anisha has over 6.52 million subscribers. She is the self-proclaimed Queen of Naya.

List of Top 10 Female Youtubers In India

  1. Nisha Madhulika :

There are many reasons why Nisha Madhulika is so popular on YouTube. One of these is that she is a genuine celeb who has earned a huge following. She is a 30-year-old from Noida and has millions of subscribers. She specializes in cooking videos and has won numerous awards. She has been featured in various publications, including Economist, Bloomberg, and India Today. Her recipes have been widely shared online, and she has also won gold and silver play buttons from YouTube.

  1. Kabita Singh :

Since moving to the UK from India, Kabita Singh has been a YouTube sensation, with over 3 million subscribers. She started with cooking videos, and then started to upload her recipes. She began by shooting her own food, and eventually moved on to other types of recipes. Soon, Kabita had over 100,000 subscribers and a growing following. She has also started her own food blog, Kavitas Kitchen, where she posts recipes and video tutorials.

  1. Shruti Arjun Anand:

Shruti Arjun Anand is an Indian fashion blogger and YouTuber. She is known for her makeup tutorials and beauty tips. She has been a part of the YouTube community for over two years. Her YouTube channel is growing rapidly and she has over 7.8 lakh subscribers. She also receives plenty of product placement and advertising from brands. Her videos cover everything from bridal make-up and hairstyles to makeup hacks and advice on foundation shades.

  1. Vidya Iyar :

Vidya Iyar is an Indian YouTuber who is best known as the stage name Vidya Vox. She was born in Chennai, Tamil Nadu and migrated to the United States when she was eight. Her music has an eclectic mix of influences including classic hip hop, electronic dance music, and Indian classical music. She has been praised for her vocal prowess and eloquence.

  1. Pooja Luthra:

In 2012, Pooja Luthra started her YouTube channel. Now, she has over 4 million subscribers and earns an estimated $ 1.21 per thousand views. Her channel has received over 826,668,941 video views. As of January 2019, she earns $ 5.17K per month. Let’s take a closer look at her YouTube income and earnings. What is her net worth?

  1. Prajakta Koli:

Prajakta Koli is a YouTuber and a social media influencer from India. She has more than 3 million subscribers and creates funny videos. She specializes in comedy, and is active in anti-bullying and mental health campaigns. She has collaborated with several Bollywood stars. Her videos have been viewed more than 20 million times. If you’re looking for an inspirational speaker, you can follow Prajakta Koli.

  1. Shirley Setia:

Shirley Setia is an Indian YouTube star with over 1.6 million subscribers and thousands of followers on Twitter. She rose to fame in 2013 with her rendition of Tum hi ho. Growing up in Daman, India, Setia first focused on music and eventually became a radio jockey. In 2014, she moved to New Zealand where she began making cover videos of popular Indian songs. Since then, her videos have gained worldwide attention.

  1. Anisha Dixit:

Anisha Dixit is an Indian content creator and YouTuber who has over two million subscribers. Known for her comedy videos, her channel has a variety of content. Her latest video is a review of the film Goliyon Ki Raaaleela Ram-Leela. She also makes videos on relationships and sex education. Anisha Dixit has a very relatable personality and is one of the most popular content creators on YouTube.

  1. Trisha:

Known as a “mukbang queen,” Trisha Yearwood has amassed millions of subscribers and almost two billion lifetime views. She has appeared on a variety of television shows and has even starred in a short film, “Viral Video.” Although her videos are sometimes messy, Trisha Yearwood takes it in stride, allowing viewers to enjoy her content. Here are some of her most popular videos.

  1. Sonali Bhadauria:

The YouTuber, Sonali Bhadauria, was born in Saudagar City of Pune, India. She was named after her parents R.K. and Savita Bhadauria. She met her husband while attending an event, and the couple married a few years later. She is very popular on YouTube and has millions of subscribers. She dedicates her performances to her fans, and her music videos receive millions of views every day. She is one of the Hottest Female Youtubers in India.

Also Read: How to Create Your Own Vlog on Youtube?

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