How to Properly Setup Google AMP on your WordPress Site

Fast-loading websites are crucial in today’s mobile-first environment. Furthermore, a decrease in overall income and an increase in page abandonment have both been linked to sluggish page performance. Mobile users now have the same expectations as PC users for site load times. Therefore, AMP on your WordPress Site is essential.

This article will guide you about the process to properly setup Google AMP on your WordPress Site.

What is Google AMP?

Accelerated Mobile Pages (AMP) is Google’s answer to mobile-friendly web design. It’s a collaborative effort backed by major digital firms like Google and Twitter, and it’s open source. The project’s ultimate aim is to improve mobile web page load times.

Those who rely on mobile devices typically have a sluggish reading experience on the web. Despite the best efforts of website owners, pages with plenty of material still typically take several seconds to load. The HTML and JavaScript of AMP pages are stripped down to the bare minimum.

Because of this, Google AMP Cache may now serve as the content’s host. If consumers click your link in the search results, Google will immediately provide them with the cached version.

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Basically, the Google AMP Project allows you to make a copy of your site in AMP HTML. Most of the factors that make your WordPress site slow to load are eliminated in this approach.

You can check PrimApp and Tiptop AMP Version to get the idea. Both TipTop and PrimApp are the most popular tool online for health insurance comparison. Comparison on Tiptop and PrimApp is easy and quick.

Stepwise Process to Setup Google AMP

Step 1: Install the AMP Plugin

Installing the AMP plugin on your site is the simplest and most recommended method of enabling Google AMP. Automattic, the developers of WordPress.com, have launched an AMP plugin and are committed to the AMP project.

Once you’ve installed and enabled the plugin, you can modify various AMP settings in the admin panel by clicking Appearance » AMP. The AMP interface has a Design tab for more customization. Please use the mouse to open that. The mobile device icon at the panel’s bottom right now lets you see how your site looks on mobile devices.

Then, you may modify the mobile site’s header colour, header background colour, and link colour. You may watch a live preview of the modifications on the left.

Step 2: Install Google Analytics on your WordPress Website’s AMP Pages

When you add Google Analytics to your AMP pages, you can monitor how users engage with your content.

Google Analytics integration for AMP sites is notoriously difficult. The Google Analytics tracking code normally requires manual changes. Still, there may be situations when further investigation is required to get things functioning normally.

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Get your tracking ID before you begin configuring Google Analytics for your pages. After logging into Google Analytics, the Admin panel may be accessed by clicking the cogwheel symbol in the upper right.

To view tracking information for a specific piece of property, pick it from the drop-down box under “Tracking Info” in the PROPERTY column after you have chosen the account. Tracking IDs may be viewed by clicking the “Tracking Code” button and entering your UA-prefixed ID.

Please log in to WordPress and then copy your tracking ID. Click “AMP” > “Analytics” > “Google Analytics” on the left sidebar menu, and enter your tracking ID there. To finish, choose Save Changes.

Step 3: Rectify the SEO Issues If any

With the official AMP plugin, all you get is a simple AMP layout to use on your site.

As a result, if you want the AMP version of your site to stand out, you’ll need to make some adjustments to the AMP pages themselves.

A normal meta tag is also added to the header of your regular pages by the plugin, alerting Google and other AMP handlers that an accelerated mobile page (AMP) version of that page is also available.

The problem is that if you’re using an SEO plugin like Yoast, the default set of information utilised by the AMP plugin isn’t the best possible metadata.

Glue for Yoast SEO and AMP is a plugin that allows you to easily customise your AMP pages and correct any SEO problems they may have.

After Glue has been activated, select SEO » AMP » Design from the menu. Then, modify the AMP pages to your liking.

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Step 4: Verify the AMP Setup

Assuming we have successfully built AMP URLs, we must now test them to make sure they are functional. Google will not include them in search results if they are not set up properly.

While this prevents you from showing a broken AMP page, it is a source of frustration for many webmasters. Testing AMP URLs is made easier because of the availability of a number of different options.

Step 5: Include the most relevant AMP URLs in your submission.

After validating your page with the AMP Test in Google Search Console, you can send it to Google with a single click on the “submit to Google” button.

A major Benefit of Google AMP on your Website

Send in your primary AMP URLs so that they may be indexed. After validating the page using the AMP Test in Google Search Console, you can send it off to Google by clicking the “submit to Google” button.

Conclusion

If your site takes even just a few seconds longer to load, you risk losing valuable ground in the search engines and seeing a precipitous drop in conversions. As we’ve seen, employing Google AMP is one way to guarantee that mobile visitors to your site will have minimal wait time.