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Digital Marketing

Digital Marketing Vs Internet Marketing – The Difference!

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Intro Digital marketing Vs Internet marketing.

The Content marketing and SEO marketing. Very often, these terms are used interchangeably. But do they mean the same thing? Figuring out what all these marketing strategies mean and how they fit together can be confusing. And once you figure out the difference to decide which marketing to use when to reach your business goals can again be a giant task.

The terms digital marketing vs internet marketing though may appear similar, but their role and functionalities are different from each other, keep reading to learn the difference between Internet marketing and digital marketing.

What is Digital Marketing?

The term ‘digital marketing’ is a broad description of a process of creating a brand digitally and promoting products and services. It has become one of the most effective ways to reach customers. With an increase in the number of online and mobile users, it’s important to be online.

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Social media marketing, email marketing, content marketing, website marketing, SEO all fall under this broad category. In addition to Website marketing, social media platforms such as Facebook, Instagram, Twitter, and Google Plus, email marketing, mobile marketing, SEO, pay-per-click campaigns, Web TV, SMS, billboards, and anything else with a digital foundation constitute digital marketing. Online channels allow remote, but authentic, interactions that build loyalty. Common channels for digital marketing include:

  • Business websites and blogs
  • Search engine optimization
  • Email subscriber lists
  • Social media sites
  • Business networking sites
  • Online testimonials and review sites
  • Video-sharing sites
  • Press release distributors
  • Paid internet advertising
  • Apps and online tools

An important part of digital marketing is internet marketing, also known as online marketing. This includes strategies you use to market yourself online. The Internet Marketing is one of the most significant parts of digital marketing since most of the activities fall under this category. 

Digital Marketing Vs. Internet Marketing

Now that you understand both digital marketing vs internet marketing, the bigger question is what is the difference between the two? If both the marketing techniques are used online, then why use so many different words to describe them? Internet marketing aims to establish a presence on the web and turn the resulting traffic into sales.

Ever since the online concept got developed the marketing activities involved: 

  • Creating websites
  • Buying pay-per-click-ads
  • Setting up web storefronts
  • Using keyword groups to capture search engine traffic

Online marketing has grown beyond imagination and it involves many activities that do not include the internet, search engines, paid ads, social media, or websites. Today, people use several devices to get online and interact with content for Digital Marketing Vs Internet Marketing. You can affect customers’ offline purchasing decisions by reaching out to them via online platforms they often use.

Consider how much you interact with brands online. Customers form positive opinions about products or services from reading blogs. Viewers are prompted to make decisions in interactive video advertising. Customers can get coupons for local stores directly from their smartphones.  In digital marketing, internet marketing is a big subcategory. Digital marketing, on the other hand, includes a wide range of online and offline approaches that promote digital interaction.

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How do content marketing and SEO influence digital marketing?

Digital marketing is the broad approach that involves all the other marketing tactics like content, SEO, Internet, and they all have key roles to play in digital marketing. Combining these strategies is the best way to optimize and ensure a growth plan for business.

While SEO is the process to optimize your website and content to improve search engine ranking. There is massive competition on the Internet with websites and blogs fighting for attention. Targeting niche keywords your customers search for can reduce your online competition. 

Content marketing involves creating your business assets. Such as blogs, videos, photos, guides all these pieces of content, build awareness for your brand. Creating content encourages customers to trust your brand and helps in driving traffic to your site.

Benefits of Digital Marketing

Digital marketing has benefits attached to it without a doubt, online communities and platforms are getting more interconnected every day. Digital marketing helps businesses of all sizes connect to a wider audience spread across the globe. Let us check some of the benefits of digital marketing when growing your business below-

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Range of influence | Businesses can connect with people around the globe easily. So, a bigger customer base promises a bigger revenue potential. Business owners with their content and marketing tactics can build authority online and when you know more and have the power you can easily educate and influence customers.

Precise targeting | Having the right tools can help you track the customer’s movement online. With a wealth of data about your customers, you can refine your marketing messages to serve their needs.

Low-cost campaigns | Digital marketing tactics are time-consuming, but low cost. Take for example social media, you can engage with a global audience, build brand awareness, and generate leads via multiple social channels easily. Smaller businesses often have more one-on-one interaction with clients. That leads to loyal relationships and word of mouth marketing.

Instant feedback | With digital marketing, you can get timely feedback from multiple channels. Online surveys, emails, forums, social media comments, and reviews all speed up communications.

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Faster implementation | As compared to traditional marketing digital channels shorten the time it takes to develop successful campaigns. Digital channels let you create campaigns more frequently to keep customers engaged. Because the cost is generally low, you can test many small campaigns to find the right approach.

Summing-up

The most crucial aspect of digital marketing is its adaptability. To be competitive, you don’t have to do exactly what your competitors are doing. Concentrate on locating your customers online and connecting with them at key touchpoints. If all your customers are on LinkedIn and Twitter, there’s no point in wasting time on Facebook. Keep track of your online marketing activities to improve your strategies.

Digital patterns change at a rapid pace. Businesses must adapt and represent consumers in ways that are meaningful to them. Setting the brand apart is also a part of Digital Marketing Vs Internet Marketing. If you can see unfilled niches, don’t be afraid to experiment with online approaches that your rivals aren’t.

Businesses that are attempting to transform their digital marketing presence and strategies of Digital Marketing Vs Internet Marketing require the assistance of an expert to help them build a strong presence. Contact Shergroupies who can assist you in establishing a strong footing for yourself in the digital world, so you have more “eyeballs” on your product and/or service. To schedule a meeting with one of our Business Experts, please contact us at hub@shergroup.com. We will identify the best resource or team for your company and work out all the details of how you want this to work.

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Also Read: Top 5 Digital Marketing Services Your Business Requires

Digital Marketing

7 Expert Audience Targeting Techniques for Digital Marketers

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Audience Targeting

Nowadays, having an effective digital marketing strategy could be one of the key factors for turning a fledgling business operation into a successful one with a strong brand, loyal customer base, and steadily growing profits. Having an optimized and well-supported website is a crucial prerequisite. However, not many businesses can readily set aside the necessary funds or time to establish dedicated web support and audience targeting marketing teams, especially when you take into consideration the negative impact of the COVID-19 pandemic coupled with rising inflation.

Instead of wondering how to acquire the necessary resources, likely by taking on more debt, a more prudent decision would be to look into a specialized service such as the WordPress retainers agency DevriX and pick a monthly plan that suits your needs and budget.

Doing so will allow you to delegate the technical needs of your business for back-end and front-end development, leaving more time to focus on other crucial areas that facilitate business growth. Whether you will be building your digital marketing strategy on your own or enlisting the help of experts, you should try to incorporate audience targeting techniques to achieve better and more focused results.

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What is Audience Targeting?

Launching a widespread marketing campaign that will reach a large portion of the audience could boost brand awareness, but the ROI (return on investment) may not be that impressive. Better use of the available marketing resources could be to adopt a narrower and more focused approach with audience targeting.

This method consists of separating the larger consumer base into different segments based on psychographic or demographic data. Some useful parameters to consider are consumer age, geolocation, average income, gender, as well as the consumers’ values or motivations as part of their personal lifestyles. Using this data as a basis, you can begin thinking about the most relevant consumer group whose interests or other factors best align with the product or services that you wish to promote.

1. Data Management is Crucial

To reach your audience targeting goals and even surpass them, you need to have plenty of factual and concrete data. Setting up the different audience segments is essential, and to do that successfully, you need to have sufficient relevant data. A good starting point is Google Analytics. It has a dedicated section about the interests of your site’s visitors broken down into different groups.

You can also utilize specialized management platforms that track consumer behavior via different technologies such as cookies. As for psychographic parameters, various social analysis tools could be of help. By searching the consumer bios for specific attributes, you can tailor the marketing content to fit their priorities, attitudes, or lifestyles as a whole.

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2. Do Not Neglect SEO

Organic SEO growth could be considered a type of audience targeting and one that can produce enviable results. After all, being shown to the customer while they are searching for exactly the products or services you are offering means that you are targeting them at the perfect time as searching could indicate a buying intent. Check if your brand has a high ranking on any relevant terms and leverage them.

3. Check the Impact of the Targeting

It is wise to test the content you have prepared before making it live. Doing so can pinpoint areas that could be further optimized in their impact as well as mitigate potential risks. A helpful marketing technique in this area is A/B testing. It consists of carrying out an experiment where your audience is split into two groups – A and B, respectively.

They will be an integral part of a test run of the chosen content and asked to provide feedback. By taking into account the received feedback, you can further improve your marketing message by seeing which piece of content best aligns with the chosen audience segment and boosting its impact when it launches officially.

4. Implement Tracking

Seeing the behavior of consumers on your website could provide invaluable insights into their motivations and interests. By incorporating event tracking, you will learn how users interact with it, which website aspects are driving the most engagement, and what areas need to be improved or tweaked. Other captured data such as phone IDs may be utilized to infer the users’ geolocation and serve them ads appropriate for that region.

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5. Take Advantage of the Available Tools

When creating your audience targeting strategy, you should consider all available options. For example, Google’s in-market audiences feature shows consumer groups actively searching for your products or services. You can try to identify high-performing Affinity Categories as well as In-Market Segments and create separate ad groups for each audience. Making decisions backed by data increases the chances of your messaging resonating with the desired customer group.

The Google Ads Editor is another tool that marketers can use to examine existing audiences and then establish remarketing or custom combination lists. Remarketing allows companies to connect with consumers who have previously expressed interest in their products or services by interacting with the official website, mobile app, or other content.

6. Personalize Ads for Various Audiences

Let’s say you have a really great and creative ad that could have a significant impact even on a general audience. You can then proceed to make it even more effective by including slight alterations that match different audience segments. For example, you can slightly change the original language of the ad and turn it into several, each talking to a different group of professionals. Making the audience feel targeted generates a stronger connection with the delivered content.

7. Don’t Think That the Process is Over

Audience targeting needs to be continuously and regularly refined to keep its effectiveness. Consumer interests change and evolve, motivations shift, and people relocate. You must be aware of the processes of change going on within your audience and then update your current marketing strategy accordingly.

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In addition, you should always be asking questions about your audience, such as ‘Are we targeting the right audience segment?’, ‘Are we getting the intended response?’ and ‘Can we identify a different segment with overlapping parameters ?’ and trying to find the most accurate answers. Keeping an eye out for new and emerging technologies is equally as important as they could open avenues for novel and innovative ways to reach out and target audiences.

Also Read: Innovative Way to Increase Brand Name Through Digital Marketing

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Digital Marketing

7 Benefits of Digital Marketing in 2022

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Digital Marketing in 2022

Online marketing was not given much thought a decade ago. However, now it has become the single most important strategy that every business must apply. We too have helped multiple businesses grow significantly with the services of our digital marketing in 2022 agency in India. 

The number of people using social media is increasing with each passing day. This implies that your potential customers and competitors are also active on online platforms. And you are making a huge mistake if you’re still not using digital marketing in 2022 to promote your business.

The numerous benefits of using the services of our digital marketing agency in Ahmedabad are mentioned below in this article. You can achieve various goals using our affordable and reliable services. But before we dive into the benefits, let’s first start with clearing your basics.

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What is Digital Marketing? 

Digital marketing is the promotion of your products, services and\or brand using digital channels including website, mobile apps, social media, email. It is a relatively new concept in the field of marketing that businesses use to connect with potential customers. 

Digital marketing has become a necessary marketing strategy that cannot be ignored in this rapidly changing technological environment. Every business owner needs powerful internet marketing to beat the ever-growing competition these days.

Benefits of Digital Marketing in 2022 

The importance of digital marketing has been recognized by various businesses. As of today, it is being used by mostly all of the businesses irrespective of their industry. Online marketing has the potential to take your business, brand, and reputation to greater heights. The benefits of taking the services of our digital marketing agency in India are:

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  1. Attracting targeted audience:

There is no point in developing the most innovative product and/or service if you’re unable to reach your targeted audience. Digital marketing enables you to promote your business to the right customers. The customers who need and will buy your product.

  1. Increased customer loyalty:

Digital marketing helps you to listen to your customers’ demands, needs, and pain points. This implies you can now customize your products and services according to your customers’ preferences. Customer loyalty is increased for the brand that caters to their needs.

  1. Builds reputation and brand:

Having a significant online presence in the modern world has many advantages. An increasing number of brands are joining social media to connect with their existing and potential customers. You, too, can effectively build a social media brand using digital marketing strategies.

  1. Affordable strategies:

Digital marketing services encompass content marketing, SEO services, social media marketing, and many more. These services are relatively cheaper than traditional marketing campaigns. Other than that, one-time use of these services gives you returns for a long time. This implies digital marketing has a higher ROI when compared to traditional marketing.

  1. Helps you go global:

The Internet has been quite successful in connecting the world. Accessing global audiences is no more a thing done by big businesses. Now, even small and newbie businesses can reach global audiences with the help of digital marketing services. 

  1. Higher conversion rate:

Digital marketing helps you in attracting the targeted traffic and investing your money where it’s needed. This implies a higher conversion rate. Digital marketing helps you save your time by not wasting it on wrong leads, unlike traditional marketing.

  1. Gives you a competitive edge:
    All your customers are using online platforms and your competitors are also there. You, too, can go online and attract your targeted audience using digital marketing services. The right strategy will build your brand and provide you with a competitive edge.

Top trends of digital marketing in 2022 

Nothing remains the same for years when it comes to digital marketing trends. As the search engines get smarter and the audiences become more diverse and knowledgeable, digital marketing trends also have to change. 

Changing trends are not something to worry about. These trends benefit you even more because they are more focused on customers compared to the older trends. A few of the digital marketing trends that you must watch out for are:

  • Meta titles and descriptions are all the rage these days. They help your content rank higher and thus, must be included.
  • Rapidly increasing influencer marketing is a game-changer. More and more brands are trusting influencers to promote their products and services.
  • Rapid growth of LinkedIn is a golden opportunity for all the marketers out there. Connect with your clients there and build a solid brand.
  • Every online platform is highly driven by algorithms focusing on enhanced user experience.

Final Words 

Digital Marketing is an innovative revolution in the field of marketing. It not only connects you with your existing customers but also allows you to woo your potential customers. You need online marketing whether you’re a multinational company or a small business serving your local customers.

We have seen almost every major benefits of digital marketing in 2022 in this article in detail. When a cost-effective and comparatively effortless strategy is so beneficial, it must be applied. You can attract all these lucrative benefits with the help of our top digital marketing agency in India.

Also Read: Digital Marketing Future in 2022

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YouTube

Top 10 Female Youtubers in India

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Female Youtubers in India

While the world’s attention is usually on the popular stars of YouTube, India is home to some of the best female creators. There are several Indian YouTubers who have managed to become famous beyond the country’s borders. These women are all-rounders and are able to bring a new perspective to the content on YouTube. Here are some of the most popular female YouTubers in India. We’ve included a few below.

  1. Nisha Madhulika:

Anisha Iyer is an Indian YouTuber who has more than 12 million subscribers. Her videos are a hit with women of all ages, and some of her vlogs are still among the most popular videos on the site.

  1. Prajakta Koli:

An Indian YouTuber with over 6.3 million subscribers, Prajakta Koli tackles the taboo subject of periods and relationships in her humorous sketches.

  1. Pooja Dixit:

One of the Top Female YouTubers in India, Anisha posts videos relating to health and beauty. She explains how to keep young looking, while offering beauty tips. She joined YouTube in 2012 and now has more than 2.7 million subscribers.

  1. Anisha Dixit:

Anisha has over 6.52 million subscribers. She is the self-proclaimed Queen of Naya.

List of Top 10 Female Youtubers In India

  1. Nisha Madhulika :

There are many reasons why Nisha Madhulika is so popular on YouTube. One of these is that she is a genuine celeb who has earned a huge following. She is a 30-year-old from Noida and has millions of subscribers. She specializes in cooking videos and has won numerous awards. She has been featured in various publications, including Economist, Bloomberg, and India Today. Her recipes have been widely shared online, and she has also won gold and silver play buttons from YouTube.

  1. Kabita Singh :

Since moving to the UK from India, Kabita Singh has been a YouTube sensation, with over 3 million subscribers. She started with cooking videos, and then started to upload her recipes. She began by shooting her own food, and eventually moved on to other types of recipes. Soon, Kabita had over 100,000 subscribers and a growing following. She has also started her own food blog, Kavitas Kitchen, where she posts recipes and video tutorials.

  1. Shruti Arjun Anand:

Shruti Arjun Anand is an Indian fashion blogger and YouTuber. She is known for her makeup tutorials and beauty tips. She has been a part of the YouTube community for over two years. Her YouTube channel is growing rapidly and she has over 7.8 lakh subscribers. She also receives plenty of product placement and advertising from brands. Her videos cover everything from bridal make-up and hairstyles to makeup hacks and advice on foundation shades.

  1. Vidya Iyar :

Vidya Iyar is an Indian YouTuber who is best known as the stage name Vidya Vox. She was born in Chennai, Tamil Nadu and migrated to the United States when she was eight. Her music has an eclectic mix of influences including classic hip hop, electronic dance music, and Indian classical music. She has been praised for her vocal prowess and eloquence.

  1. Pooja Luthra:

In 2012, Pooja Luthra started her YouTube channel. Now, she has over 4 million subscribers and earns an estimated $ 1.21 per thousand views. Her channel has received over 826,668,941 video views. As of January 2019, she earns $ 5.17K per month. Let’s take a closer look at her YouTube income and earnings. What is her net worth?

  1. Prajakta Koli:

Prajakta Koli is a YouTuber and a social media influencer from India. She has more than 3 million subscribers and creates funny videos. She specializes in comedy, and is active in anti-bullying and mental health campaigns. She has collaborated with several Bollywood stars. Her videos have been viewed more than 20 million times. If you’re looking for an inspirational speaker, you can follow Prajakta Koli.

  1. Shirley Setia:

Shirley Setia is an Indian YouTube star with over 1.6 million subscribers and thousands of followers on Twitter. She rose to fame in 2013 with her rendition of Tum hi ho. Growing up in Daman, India, Setia first focused on music and eventually became a radio jockey. In 2014, she moved to New Zealand where she began making cover videos of popular Indian songs. Since then, her videos have gained worldwide attention.

  1. Anisha Dixit:

Anisha Dixit is an Indian content creator and YouTuber who has over two million subscribers. Known for her comedy videos, her channel has a variety of content. Her latest video is a review of the film Goliyon Ki Raaaleela Ram-Leela. She also makes videos on relationships and sex education. Anisha Dixit has a very relatable personality and is one of the most popular content creators on YouTube.

  1. Trisha:

Known as a “mukbang queen,” Trisha Yearwood has amassed millions of subscribers and almost two billion lifetime views. She has appeared on a variety of television shows and has even starred in a short film, “Viral Video.” Although her videos are sometimes messy, Trisha Yearwood takes it in stride, allowing viewers to enjoy her content. Here are some of her most popular videos.

  1. Sonali Bhadauria:

The YouTuber, Sonali Bhadauria, was born in Saudagar City of Pune, India. She was named after her parents R.K. and Savita Bhadauria. She met her husband while attending an event, and the couple married a few years later. She is very popular on YouTube and has millions of subscribers. She dedicates her performances to her fans, and her music videos receive millions of views every day. She is one of the Hottest Female Youtubers in India.

Also Read: How to Create Your Own Vlog on Youtube?

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