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Social Media

A Brief Guide to Social Media Marketing (SMM)

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With the recent advancements in digital marketing, social media marketing has become increasingly popular in the ecommerce business. All online businesses use this marketing strategy to increase their brand awareness.

There are over 4 billion active social media users across the globe that uses major social media platforms daily. Social media marketing is a cost-effective marketing strategy used to market your brand and drive more conversions by converting more online browsers into potential buyers.

Social media marketing is used to generate more leads and convert those leads into potential customers. In the past few years, the internet has evolved as a social web to connect like-minded people on a single platform to express their ideas and thoughts on social media.

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Businesses need to work on these notions to improve their social media advertising strategies and reach out to many target audiences. Social media platforms bring together people with similar interests.

Social media marketing ensures your digital presence and helps in building your brand recognition. In SMM, major social media platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, Linked In, and Yelp are utilized to run different marketing campaigns to promote your brands, such as paid advertisements, social media posts, and videos.

mobile app development agency in a Dubai-based agency comes with a comprehensive range of digital marketing services to increase your brand awareness, such as social media marketing, paid marketing, search engine marketing, search engine optimization, content marketing, email marketing, and many more.

  • What Is Social Media Marketing?

Social media marketing is making use of various social media platforms to reach out to more target audiences. It helps build your brand identity, drives more organic traffic to your website, and increases your business sales.

Social media platforms provide opportunities for businesses to reach out to more prospective customers and keep them engaged. We are living in the digital era where everyone is exposed to social media.

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That’s why marketing campaigns on social media platforms play a crucial role in promoting your products and services. Social media is an important marketing channel, and all online businesses need to tap into social marketing strategies to become successful.

A stellar SMM strategy can be implemented to bring great results to your business firsthand. You need to devise a great social media marketing strategy to grow your business.

The algorithms of social media platforms keep changing every day; therefore, you have to keep yourself updated with the latest marketing trends on social media to make your business successful.

Advantages of Social Media Marketing

Every business should consider social media marketing while creating marketing content because it is impossible for a company to succeed without a strategy.

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Social media marketing is one of the most powerful marketing strategies many companies use to advertise and boost their business growth. Some of the benefits of social media marketing are as follows:

  • Increases your brand awareness

Nowadays, people spend most of their time on social media platforms. It is an opportunity for most businesses to reach out to more potential customers by advertising their products and services to online users.

SMM agencies use marketing strategies such as blogs, video content, paid advertisements to increase brand awareness through social media platforms. Most people get to know about your brand through social media platforms. It helps in building your brand recognition.

  • Increase demand

Social media provides digital marketers with multiple ways to strengthen their brand. It’s a great way to drive more organic traffic to your website and convert web visitors into potential customers.

Using the right social media marketing strategy, you can display your advertisements to multiple users and generate leads to convert them into potential customers. With offers, promotions, and content, you can engage more target audiences and optimize the conversion rates for your website.

  • SEO benefits

Search engine optimization is used to drive high-quality organic traffic to your website. It improves the quality and quantity of your website traffic and also benefits your business in the SMM strategy.

It is crucial for your website to appear on the first pages of the search engine result pages (SERPs) so your customers can easily find you on the search engines. A responsive web design with high-quality content appears higher in the SERPs.

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Search keywords are important in SEO and help organize the content to appear per the customer’s choice. Any social media page is treated like any other web page when displayed on the SERPs.

The social media platforms can rank higher on the SERPs using relevant search keywords so your target audience can easily find your products or services.

  • Increase Conversion rates

More than 6 billion people own a mobile phone, and most of the purchase decisions are made on mobile phones. Nowadays, everyone is exposed to social media and spends most of their days on social media platforms.

SMM provides an opportunity to all businesses to convert these online browsers into potential buyers and optimize the conversion rates. Your customer’s first interaction with your website is through your landing page.

Your landing page should be optimized systematically to make it look appealing to the customers. There must be a CTA button on your website to guide your customers through your website.

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  • Cost-Effectiveness

Social media marketing is a cost-effective marketing strategy, especially for start-up businesses. Social media marketing reduces the cost of marketing to significant levels and helps reach maximum potential customers in a short time.

All you need to do is keep your social media profile updated with fresh and high-quality content, such as a post about your new products launch, services, discounts, promotions, and limited-time offers through your social media posts, videos, images, and blogs.

Conclusion

These social media marketing strategies are used to increase your website traffic and drive more sales. You have direct access to your target market, customers, and prospects on social media. You can hire a professional digital marketing agency to promote your brand and reach out to more potential customers.

Also Read: 5 Simple Ways to Target the Right Audience for Your Social Media Ads

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YouTube

Top 10 Female Youtubers in India

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Female Youtubers in India

While the world’s attention is usually on the popular stars of YouTube, India is home to some of the best female creators. There are several Indian YouTubers who have managed to become famous beyond the country’s borders. These women are all-rounders and are able to bring a new perspective to the content on YouTube. Here are some of the most popular female YouTubers in India. We’ve included a few below.

  1. Nisha Madhulika:

Anisha Iyer is an Indian YouTuber who has more than 12 million subscribers. Her videos are a hit with women of all ages, and some of her vlogs are still among the most popular videos on the site.

  1. Prajakta Koli:

An Indian YouTuber with over 6.3 million subscribers, Prajakta Koli tackles the taboo subject of periods and relationships in her humorous sketches.

  1. Pooja Dixit:

One of the Top Female YouTubers in India, Anisha posts videos relating to health and beauty. She explains how to keep young looking, while offering beauty tips. She joined YouTube in 2012 and now has more than 2.7 million subscribers.

  1. Anisha Dixit:

Anisha has over 6.52 million subscribers. She is the self-proclaimed Queen of Naya.

List of Top 10 Female Youtubers In India

  1. Nisha Madhulika :

There are many reasons why Nisha Madhulika is so popular on YouTube. One of these is that she is a genuine celeb who has earned a huge following. She is a 30-year-old from Noida and has millions of subscribers. She specializes in cooking videos and has won numerous awards. She has been featured in various publications, including Economist, Bloomberg, and India Today. Her recipes have been widely shared online, and she has also won gold and silver play buttons from YouTube.

  1. Kabita Singh :

Since moving to the UK from India, Kabita Singh has been a YouTube sensation, with over 3 million subscribers. She started with cooking videos, and then started to upload her recipes. She began by shooting her own food, and eventually moved on to other types of recipes. Soon, Kabita had over 100,000 subscribers and a growing following. She has also started her own food blog, Kavitas Kitchen, where she posts recipes and video tutorials.

  1. Shruti Arjun Anand:

Shruti Arjun Anand is an Indian fashion blogger and YouTuber. She is known for her makeup tutorials and beauty tips. She has been a part of the YouTube community for over two years. Her YouTube channel is growing rapidly and she has over 7.8 lakh subscribers. She also receives plenty of product placement and advertising from brands. Her videos cover everything from bridal make-up and hairstyles to makeup hacks and advice on foundation shades.

  1. Vidya Iyar :

Vidya Iyar is an Indian YouTuber who is best known as the stage name Vidya Vox. She was born in Chennai, Tamil Nadu and migrated to the United States when she was eight. Her music has an eclectic mix of influences including classic hip hop, electronic dance music, and Indian classical music. She has been praised for her vocal prowess and eloquence.

  1. Pooja Luthra:

In 2012, Pooja Luthra started her YouTube channel. Now, she has over 4 million subscribers and earns an estimated $ 1.21 per thousand views. Her channel has received over 826,668,941 video views. As of January 2019, she earns $ 5.17K per month. Let’s take a closer look at her YouTube income and earnings. What is her net worth?

  1. Prajakta Koli:

Prajakta Koli is a YouTuber and a social media influencer from India. She has more than 3 million subscribers and creates funny videos. She specializes in comedy, and is active in anti-bullying and mental health campaigns. She has collaborated with several Bollywood stars. Her videos have been viewed more than 20 million times. If you’re looking for an inspirational speaker, you can follow Prajakta Koli.

  1. Shirley Setia:

Shirley Setia is an Indian YouTube star with over 1.6 million subscribers and thousands of followers on Twitter. She rose to fame in 2013 with her rendition of Tum hi ho. Growing up in Daman, India, Setia first focused on music and eventually became a radio jockey. In 2014, she moved to New Zealand where she began making cover videos of popular Indian songs. Since then, her videos have gained worldwide attention.

  1. Anisha Dixit:

Anisha Dixit is an Indian content creator and YouTuber who has over two million subscribers. Known for her comedy videos, her channel has a variety of content. Her latest video is a review of the film Goliyon Ki Raaaleela Ram-Leela. She also makes videos on relationships and sex education. Anisha Dixit has a very relatable personality and is one of the most popular content creators on YouTube.

  1. Trisha:

Known as a “mukbang queen,” Trisha Yearwood has amassed millions of subscribers and almost two billion lifetime views. She has appeared on a variety of television shows and has even starred in a short film, “Viral Video.” Although her videos are sometimes messy, Trisha Yearwood takes it in stride, allowing viewers to enjoy her content. Here are some of her most popular videos.

  1. Sonali Bhadauria:

The YouTuber, Sonali Bhadauria, was born in Saudagar City of Pune, India. She was named after her parents R.K. and Savita Bhadauria. She met her husband while attending an event, and the couple married a few years later. She is very popular on YouTube and has millions of subscribers. She dedicates her performances to her fans, and her music videos receive millions of views every day. She is one of the Hottest Female Youtubers in India.

Also Read: How to Create Your Own Vlog on Youtube?

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Social Media

Ultimate Guide To Social Media Management Tools in 2022

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Social Media Management

AI and Social Media Management Tools Are The Future of Marketing

According to industry predictions, AI (artificial intelligence) will have a big impact on how organizations run. Moreover, AI-driven algorithms will change the way businesses sell their products on social media. The best aspect is that AI and social media management software is really inexpensive to adopt.

Integrating AI with social media management technologies will transform how organizations handle online marketing. Facebook, for example, uses machine learning to distinguish faces. This implies that firms may tailor their marketing to match the needs of individual clients. Furthermore, AI can increase sales leads by proposing items and services based on the buying patterns of clients. This, in theory, makes it easier for the company and provide better service to its clients.

To take advantage of all these perks, it is extremely critical to choose the social media management tool that will be most effective for your business. In order to select an appropriate tool for your business, you must consider how much money you are willing to spend. A tool’s price will differ based on the features you choose. An ideal tool should incorporate features that are vital to success, such as social media scheduling, competitive brand analysis, and multi-lingual support.

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Automation Aspects

Automation is one of the most crucial features of any social media management solution. The last thing you need is to spend many hours attempting to upload or update material on various social media networks. The procedure should be automated with a dependable tool. It should assist you in scheduling information that has to be posted or updated.

Furthermore, automation should make the process of distributing material from one digital platform to another more efficient. This tool allows you to concentrate on other vital parts of your company’s sales and marketing.

Monitoring social media initiatives may also benefit from automation. A social media management tool can track how your marketing messages perform in the market by using the correct filters. This implies that you may edit your content to match your marketing and sales objectives. The better your social media performance, the more probable it is that your business will prosper as well.

Figure Out Your Strategy

social media strategy

The way you sell your products or services online might be affected by social media management. You may effortlessly manage your marketing tactics with the aid of this application. The results of your marketing efforts will aid you in determining the best content for your company. For example, brand mentions on social media might tell you whether people enjoy your products and services. Customers who “like” your material or share it extensively are clear indicators that your marketing strategies are performing.

You could also make changes to company marketing and sales tactics based on the information you gain from social media. A decrease in customer interactions with your content, for example, should prompt a change in your marketing plan. It’s also interesting to note that social media marketing analytics should point you in the direction of the finest platform for selling your products or services.

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For example, if your material is shared most regularly on Facebook than it is on Twitter, this indicates that Facebook is a stronger platform for your business. Such useful information is essential for shifting your game in the market.

Making Your Goals Reality

social media goals

What are your company objectives for the year 2022? It’s likely that you wish to increase business earnings next year. Of course, most companies want to generate money and keep their competitive edge over their competitors. Businesses will place a greater emphasis on improving their client relationships in 2022.

As a result, utilizing a social media management business solution is critical. What you need is a tool that will help you get a deeper understanding of your clients. An improved customer experience will undoubtedly have a long-term influence on your company.

The use of social media management tools is pretty simple. The excellent thing is that even free accounts have useful features. Furthermore, you may test any tool before paying it and then switch to premium packages afterward.

The correct technology will also allow you to monitor your social media accounts in real-time. The social media management application provides the monitoring for you, whether you want to sell your business on one platform or across other major digital networks. You may, for example, rapidly check the performance of specific hashtags, keywords, or URLs. You may use this information to tailor your content to match the demands of your clients. As a result, your brand’s image on digital platforms will improve overall.

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Centralize Creative Assets

You’ve probably heard the term “content is king.” This is true, and it applies to your business as you use social media to sell your products and services. Customers want to connect with material that is important to them. Furthermore, they are looking for consistency. A social media marketing cost for tool may help you keep your content consistent across all of your networks. It also makes it easier for distant teams to share content. This function ensures that your channels are always up to date.

Conclusion

Clearly, there are several advantages to adopting a social media management service platform for your company. Your clients spend a lot of time on social media list sites like Facebook, Instagram, Twitter, and others. You’ll need a tool that will market your brand image in the greatest possible way to effectively contact them on these platforms. You may select from a variety of social media management agency solutions available on the internet. However, make sure you choose one that is appropriate for your company.

Also Read: 10+ Social Media Tools That Every Content Creator Should Have

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Social Media

4 Reasons Why You Should Hire a Social Media Agency

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Social Media Agency

Businesses have significantly benefited from the use of social media. People nowadays understand the value of maintaining social media profiles because they attempt to communicate with their target clients. Various SEO services in Pakistan may assist you with social media management. Hiring social media agency will make a significant impact in terms of achieving your marketing objectives.

In this article, we are going to discuss the reasons why businesses should hire social media management company:

  1. Time-Saving

Managing your social media accounts is a difficult task. To make it happen, you’ll need to spend a lot of time learning and practising tools. It also takes up a lot of time and hinders you from focusing on other aspects of your business.

Hiring a social media agency is the ideal solution to this problem.

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An agency hires knowledgeable and skilled people at managing social media and keeping clients engaged. Hiring an agency gives you time to focus on other elements of your business while also bringing professional knowledge to the table.

Posting about your products and services is no longer enough to persuade a customer to buy from you. Attracting clients and convincing them that your services solve their problems necessitates a comprehensive strategy.

One of the most significant benefits of choosing a qualified firm is that you will no longer worry about social media tactics and planning. An agency handles all of the legwork and comes up with innovative ideas to help your company stay on top while also keeping your clients engaged on various social media platforms.

  1. Get Top Notch Content

Content marketing has risen to become one of the most critical parts of a company’s success.

While a good UX design is vital for attracting customers, content is also critical for your growth. Customers will not appreciate ineffective material; instead, they will seek out persuasive and engaging content. Remember, if you don’t have good social media material, your company will fall behind, with competitors taking the lead and obtaining the opportunity to gain the most clients.

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Hiring a social media management company will give you access to high-quality content that will help you market your brand more effectively. While the internet has developed to become a source of knowledge, most customers still prefer to read blogs and articles, so great content is crucial for all businesses.

SEO services in Pakistan and other firms hire writers and editors to ensure that your social media is full of helpful content.

This can help you establish a reputation as a reliable service provider in your field.

  1. Cost-Effective

Many individuals believe that outsourcing is expensive and preferable to handle it themselves. The facts, on the other hand, are pretty different.

Hiring a social media agency can improve your social media presence and save you money.

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An agency comprises skilled individuals who know how to develop social media strategies and then provide results. You can focus not only on boosting your social media presence by hiring an agency but also with various SEO services in Pakistan that can help you expand your products and services across the country.

These aspects necessitate specialized social networking and ranking tools, which may be too expensive for you. Furthermore, learning how to use these tools can take time, causing you to be distracted from closing sales and attracting more consumers looking for comparable services in the market. Instead of purchasing these products yourself, an agency will use them to provide you with a favorable business outcome, which will be considerably more cost-effective.

  1. Peace of Mind

Social media is a must-have tool when it comes to connecting with customers. Managing social media activities on your own may be a real pain. Instead, hiring someone professional and knowledgeable about boosting social media presence and targeting more clients is the ideal option. Hiring an agency or professional and delegating this duty to them can provide you with peace of mind while also focusing on other aspects of your business.

Conclusion:

In conclusion, hiring an experienced social media agency can be a good investment for businesses that are looking to grow their customer base. Having the skill and expertise in marketing, design, and other aspects of social media can help your business’s growth exponentially. Hiring an agency also saves you time which you can use to focus on other aspects of running your business.

So if you’re looking for marketing assistance with your social media presence, it may be worth considering hiring a social media agency.

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Also Read: 9 Reasons Why You Need a Social Media Strategy

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