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13 Questions Every SEO Company Should Answer

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SEO companies are in high demand these days. As a result, there are tons of SEO companies out there vying for your business. But how do you know which one is going to help you get the best results? Here’s what I advise every company to ask before making their decision.

1.  What is your background?

No doubt you want an SEO company that has extensive knowledge and expertise in the field. Make sure to ask the company what their experience is and why they were inspired to work in SEO.

2.  How do you build links to my website?

There are many different ways of building links, such as guest posting or using PPC ads on social media sites such as Facebook and Twitter – so it’s important for a company to explain how they use those methods as part of their overall link-building strategy. Ask them what steps they take so you understand how they plan on helping your business gain more traffic from search engines.

3. Are you going to spam or do black-hat tactics?

There are many different SEO strategies, some more effective than others. Make sure the company you’re working with isn’t going to use any spammy or black-hat tactics that could get your site penalized by Google. Ask them how they protect their client’s sites from penalties and if they have any experience managing penalty recovery projects.

4. Do you offer content marketing services?

SEO is not just about building links – it’s also about getting people to visit your website in the first place. That means maintaining an active blog, publishing high-quality content via guest posts, infographics, white papers, ebooks, etc., all of which can help increase your rankings. A good SEO company will take the time to ask you about your company’s goals and come up with a content marketing plan tailored to fulfill them.

5. How do you set up analytics?

Analytics are important because they give you insight into what’s working (and not working) for your SEO campaign. Ask the company if they will integrate one of the top analytics programs like Webmaster Tools, YandexMetrica, or Google Analytics. If they don’t use any of these services, that might be a red flag that something isn’t quite right!

6. What kind of turnaround times can I expect?

SEO is an ongoing process that takes hard work and consistency over time – it doesn’t happen overnight make sure the company is willing to be patient with you and work at a pace that won’t make you want to jump ship.

7. How often will you update my site?

The best SEO companies understand how important it is for your website’s content to be fresh and up-to-date, so they will typically update your site on a regular basis (at least monthly). However, if your SEO company isn’t updating your site on a regular basis, that could decrease its organic search rankings since search engines may think it has low-quality content.

8. Is there anything I can do myself?

SEO is more than just hiring an expert – it also requires commitment from the people actually running the business! Make sure your company will encourage you to engage in SEO activities yourself, such as editing your site’s content and building the links that help the site rank higher.

SEO companies

9. Have you worked with other insurance companies?

Looking at how other similar businesses have benefited from working with the company will tell you a lot about what you can expect if you sign up for their services. Make sure to ask them questions like:

  • How much traffic has this client received since working with us?
  • What were these clients’ organic search rankings before working with us, and now?

10. How frequently do you optimize my website’s pages for search engines?

A company should be constantly analyzing your web pages (and ranking keywords) to make sure they’re meeting Google’s guidelines and don’t violate its quality standards. Every month, they should be checking your website’s current rankings to make sure you’re on the right track to meeting your SEO goals.

11. How can I check my rankings?

Make sure you have access to the same reports as the people running your SEO campaign, so you know exactly where your business’s online presence stands. You should also have some type of software or service that allows you to monitor how well your keywords are performing on Google, Yahoo!, MSN, etc., which takes out a lot of guesswork since it gives you more insight into how potential customers are searching for businesses like yours.

12. Do I need any other types of Web marketing?

Our company offers a variety of services, so if you need anything other than SEO, we should be able to accommodate you. If not, there are plenty of Web marketing companies that can help with that!

13. What is your monthly fee?

The price varies widely depending on how much work needs to be done on your website, the number of keywords you’re targeting, etc. However, just because a company charges more doesn’t necessarily mean they’re worth it – remember to do your research before settling on an SEO company!

Final thoughts

The world of SEO company is an ever-changing one, but it doesn’t mean you need to be confused about how to use the latest tactics. All that’s required is a little time and patience on your end. Make sure you’re asking questions before signing any contracts with new companies so they can show off their best work for you! It’ll give both parties more clarity in determining if there are potential long-term benefits from working together.

Also Check: Advance SEO Market Research For 2021

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Digital Marketing

7 Tested Ways to Earn Backlinks In 2021

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backlinks

How would you feel if you saw one of your webpage links on another website? Won’t you feel delighted? Even surprised (if you didn’t expect to see it there)? For sure! That backlinks not only gives you credibility, authority, or a vote of confidence but also can drive traffic to your website and enhance its rank on search engines.

Backlinks are among the key ranking factors in search engines. The businesses that don’t have any backlinks linked to their webpages have low ranks and traffic. As per an Ahrefs study, nearly 91% of all pages don’t get any traffic from search engines as they don’t have backlinks. In this scenario, many businesses and professional SEO services companies are trying to build robust backlinks and keep pace with the current trends.

Are you looking to earn backlinks from trusted and reputed websites? There are seven ways you can do that in the current scenario and build the strong credibility of your business.

1. Create high-quality content

There is no other way to go about it. High-quality content gives valuable information to your target audience and provides solutions for their problems. While creating content, endeavor to make it engaging and interesting for your readers. Know their search intent and what products or services they are looking for. Make the content visually appealing and take care of the formatting, length, grammar, spelling, and readability.

If the topics offer you the scope, do intensive research and find data and statistics for authority. You can target specific niches and provide more information about them. If possible, create multimedia content, including videos, infographics, charts, and snapshots. Last but not least, edit and review before publishing the content. Hiring a professional SEO services company can help you create great quality content.

2. Impactful and appealing infographics

Your webpage is more likely to be linked to other websites if it has useful infographics in it. Infographics are more attractive and appealing than simple text or photographs as they use statistics, data, and numbers to tell stories. As per HubSpot, social media users shared infographics three times more than they shared any other type of content in 2021.

In the last four years, the use of infographics among B2B marketers has increased by leaps and bounds. Useful infographics have played a key role in generating huge traffic and high-quality backlinks. You can take the help of professional SEO services to create useful and attractive infographics.

3. Approaching third-party websites for guest posting

Guest posting is writing and publishing content for another brand or person’s blog or website. This is a sure-shot method of building backlinks from their blogs and websites to yours. This also gives you an excellent opportunity to showcase your knowledge and expertise in your industry and niche.

The first step towards effective guest posting is to select the websites and businesses you want to write for. The key is to focus more on quality than quantity. After finding suitable websites, create high-quality content that is extremely relevant for their visitors and target audience. A good guest post will generate traffic to your site.

4. Request backlinks from well-known businesses and influencers

One of the easiest ways to earn backlinks is to build a robust network with influential people and businesses in your niche and ask them if they can help. You can build a rapport with them by engaging with them on social media and commenting on their posts.

You can also present your products or services for free to build familiarity. Nurture the relationships and know their audience. Remember that your links target the audience of your partners and make an effort to add value to their lives as well.

Also, keep in mind that the established businesses and influencers may have their content calendar and schedules, so give them adequate time to help you with backlinks. Some professional SEO services businesses and content creators can help you in this step.

5. Broken link building

A broken link directs to a webpage that is no longer accessible or active. They have been found in many webpages, including the websites of 135 Fortune 1000 companies and articles of The New York Times. They affect search engine rankings negatively and harm a website’s SEO. You can, however, use such links to earn backlinks to your website.

You can use online broken link checkers to find broken and dead backlinks in other websites, contact the owners and provide relevant links to your webpages instead of the inactive ones. You just have to ensure that you have similar content to the backlinks.

6. Leverage unlinked brand mentions

Unlinked brand mentions are online mentions of your brand (or anything directly related to it) on websites and publications that don’t link back to your webpages. Many businesses find the online mentions and turn them into links, and you can use the strategy to build backlinks to your website. Many tools can help you find the mentions of your business.

You can contact the editor or owner of the publication or website and request them to add a link. If they have mentioned your business, they are interested in your brand. You can explain how the link can add value to the article and provide relevant information to the readers.

7. Conduct a link gap analysis

A link gap analysis can help you identify the websites that link to your competitors’ webpages but not yours. If a website has provided backlinks for one or more competitors, then the chance of linking to your website is also good. You can use an online backlink gap tool to find out the websites linking to your competitors’ webpages.

After that, you can contact them and give them a good reason to link out to your webpages. You can also conduct an analysis of your competitors’ backlinks, find out the ones with the best content, and create even better ones.

To conclude,

Backlinks are crucial for the rankings of a website, and nearly all top websites use the right mix of the above steps to build robust backlink strategies. Suppose you are a business looking to leverage backlinks. In that case, you can try some of the methods yourself or hire a professional SEO services company to help you get high-quality backlinks for your business.

Similar Link to Read: Rank 1st In Google! The Best Guide to Build Backlinks in 2021

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Digital Marketing

Benefits of Hiring an SEO Company for Businesses

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hiring an seo company

Introduction

There are different forms of doing SEO in 2019. With this, you need to know that hiring an SEO professional is not the only one available. There are also SEO agencies who can also do great in marketing your business.

One of the easiest and most effective ways to get your company exposed to various online audiences is through benefits of hiring an SEO company (or Search Engine Optimization), which basically helps your website rank higher in search engines like Google. By actively using SEO, businesses not only increase their visibility but improve their site traffic and number of conversions too.

Are you planning to launch a new website? Before you do, make sure that it ranks well in SERPs. Search engine optimization (SEO) is the most appropriate way of making your site visible and popular. We believe that experience in SEO is more than just knowing how to apply on-page or off-page optimizations in order to make it rank better.

It’s about understanding the market, the client’s business and its goals and most importantly the client-SEO relationship. Our strategy follows a simple approach: analyzing and identifying optimization requirements, offers and resources for our clients, delivering results and reporting on them. benefits of hiring an SEO comapany

Benefits Come in Different Kinds

An SEO company can surely bring a lot of value to your business. Benefits come in different kinds, but here are the most important five that you should consider. Hiring an SEO company for your business is undoubtedly one of the greatest decisions you can make to improve the traffic of your website. However, not all of the companies are ethical.

The business of an SEO company only focuses on bringing more organic traffic from search engines to websites. Basically, what they do is try to develop a good strategy that will be able to help their clients rise higher in the search engine result pages.

For this reason, if you have a business website and you want to reach a larger number of people, a SEO company should be your best bet. With the right strategy created by a professional SEO company, your website can gain authority and will soon be visible on top of search results pages.

First of all, you need to understand that having an SEO company means outsourcing the often challenging task of increasing your business’s website traffic. Once you outsource this job, you can focus more on managing other important tasks for running your business like product development, marketing and sales.

Online Marketing

Hiring an SEO company can help with online promotion in a variety of ways. You might be looking to track down the best SEO Agency to help your business with online marketing. Hiring an SEO company can automate a lot of stuff that needs to be done for the SEO of a website. Say, for example, doing keyword research or internet marketing.

Similar Link to Read: SEO Approaches: 10 Best Tips to Do It in the Right Way

An SEO agency will be in charge of your SEO promotion and they will take care of all the tasks that are involved in becoming more visible on search engines like Google. Among others, there are many benefits to hiring an SEO company for your business. Let’s see these advantages below. Hiring an SEO Company is the best thing you could do for your business when it comes to online marketing. It can help you achieve higher rankings on search engines such as Google and Yahoo, and thus, gain more traffic and prospects.

Benefits in Detail

Before we talk about the benefits in detail, it is important to understand in a broad sense what an SEO company actually does. Candidly speaking, hiring an SEO firm is much like getting a carpenter to do work for you, when you have been doing the job yourself. In simple words, an SEO company will do the job of optimizing your website or blog so that it can rank higher during searches on popular search engines such as Google, Yahoo and Bing.

Obviously, they won’t be doing it all by themselves, but they will assign the tasks to professional digital marketing experts who will work under their guidance and supervision. Hiring an SEO company means that you have enlisted the help of qualified, well-trained and experienced Search Engine Optimization professionals that understand how to create high quality backlinks (also known as inbound links) to your website.

Key Points

SEO is about making your website visible to search engines. So, a search engine like Google, Yahoo or Bing is actually “looking” for keywords and phrases like “attorney in [city]” or “[company name] services”.

  • SEO helps your business to improve the rankings of your business website on search engines.
  • SEO helps your business to get more traffic from the search engines.
  • SEO helps your business to get higher web presence.
  • SEO helps your business to get higher visibility.
  • SEO helps your business to get higher conversion rates.
  • SEO helps your business to get higher leads.
  • SEO helps your business to get higher sales.
  • SEO helps your business to get higher revenues.
  • SEO helps your business to get better ranking.
  • SEO helps your business to get more followers and traffic.
  • SEO helps your business to get more leads.
  • SEO helps your business to get more sales.
  • SEO helps your business to get higher ROI.

Also Check: 13 Questions Every SEO Company Should Answer

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Digital Marketing

Some Essentials When Optimizing Your Site For Search Engines

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search engines

Search Engine Optimization has rapidly become the most popular marketing tool that can help you optimize your website so that it appears and ranks high up on search engines results’ pages. Through this method, you can be rest assured that your targeted audiences become aware of your business, and thus traffic is gradually generated for your website.

However, to ensure effective SEO you need to take care of a few things like quality keyword-rich content, appropriate URLs, HTML coding, Meta tags/descriptions, and more. In this article, we’ll discuss some essential items to keep an eye on while optimizing your website.

Ensure Your Website Design is Search Engine Ready and Friendly

One common mistake most people make is that in the endeavor to create an attractive website, they forget to choose a design that is search engine friendly. This includes choosing the right layout, having an appropriate number of pictures and multimedia displayed, incorporating good content and choosing an effective URL that is easy to remember.

While pictures work wonders in attracting users, it is the content on your website that will ultimately get search engines like Google, Yahoo! and Bing to pick up your website. It is also this same content that will keep your visitors engaged and wanting to revisit your website time and time again. Therefore, it is safe to say that content is absolutely crucial for search engine optimization.

Try keeping your pictures as well to a minimum; though don’t eliminate it all together. Take Time Out To Consider Appropriate Keywords For The Content On Your Website A lot of fuss is made about what keywords to use while optimizing your site. However, choosing a random bunch of keywords won’t do you or your website any good. You will need to use keywords that are appropriate for your website and ones that will compel search engines to pick up your website.

While choosing keywords, you should always think from the reader’s perspective. This means choosing keywords that you think readers will type in while searching for topics related to your website. The more keyword-rich your website content is, the higher the chances of your website ranking higher up on search engine results’ pages.

Having said that, it is also important that you don’t stuff in too many keywords into your content. This is known as “keyword stuffing” and can lead to spamming. Spamming can cause a lot of trouble for your website, sometimes leading to search engines blacklisting it.

Seo Calling, an award winning SEO Agency is providing keyword oriented and affordable SEO services in UK .

Important Essentials When Optimizing Your Site For Search Engines

  1. Add Meta Description Tags and Meta Tags To All Your Webpages

When you look for something through a search engine, it usually produces results with a small paragraph describing the content of the webpage. This is known as the Meta tags and Meta description tag. If you add these tags to all your pages, it increases the changes of your website being picked up by search engines.

Similar Link to Read: A Good Website Design Can Make or Break You

  1. Increase the Number of Links That Direct People to Your Website

Having your website rank on the top of search engines is the ultimate goal of online marketing. Google, one of the most popular search engines is capable of directing thousands of people to your website, if you feature on its result page. So how does Google pick up websites? Among various other methods, they use a trick called “link popularity.”

Here, they pick up sites that have links on various other web pages that like back to the website. Hence, the more links you have on other websites, greater are the chances that Google will pick up your website. Not just that, your website will also feature higher up on the results page.

If you are an SEO expert , freelance writer or running a company and you need a high quality backlink on the ”SEOCalling” digital marketing blog? They are providing an opportunity to write an article on their high authority SEO blog. Visit their page for more details on writing! Write for us Digital Marketing

  1. Choose A Simple URL For Your Website

Having a simple URL is another important criterion when it comes to search engine optimization. Make sure it includes keywords that describe your website properly. This makes it easier for search engines to understand what your website is about and picks it up whenever a user is looking for related information.

Common Mistakes To Avoid

1. Never forget to update content on your website. You don’t have to do this on a daily basis but ensure that you put up something new on your website at least three times a week.

2. Don’t abuse the concept of link sharing. This means you should avoid placing links to your website on other websites that are completely irrelevant to your business. Many search engines blacklist websites who conduct such unethical practices.

3. Avoid keyword stuffing but make sure to include them in the title tag of your web pages so that when your website appears on search engines, people automatically know what your website is all about.

Also Check: Advance SEO Market Research For 2021

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