If you want to keep your logo simple and appealing, then the wordmark logo is the best option for you. Now, what is a wordmark logo? A wordmark logo just has the company’s name with no symbols, icons, badges, etc. A wordmark logo is mostly designed to make a logo look simple which is readable and recognizable. Such logos are popular in industries like Tech, Food, Fashion, and media.
These industries have a wordmark logo because they want their brand to get people’s attention rather than creating fancy logos just to compete and show off, few of the companies that have wordmark logos are Google, IBM, Cocacola, Zara, etc.
How do I know if to choose the Wordmark logo?
If you are not a professional logo designer or you don’t want a complicated logo then a wordmark logo is the best choice for you. Most of the other logos are quite boring and forgettable but when you talk about a wordmark logo, it’s recognizable and has an impactful result. Most of the businesses have a logo with a symbol such as Mcdonalds, Apple, etc.
You as a business owner want your logo to look great and get a positive response from the audience so for this you need a wordmark logo for your brand or company. At times it happens that the logo is not properly visible or the typography is a blur so to avoid such problems you should go for logotypes.
How to design a wordmark logo for your business?
- The right typeface: First of all we need to understand what is a typeface? A typeface is the designing of letters in such a way that can create variations among the letters used in a logo. Variations could be in size, width, weight, etc. Since every wordmark logo is designed on letters so you got to come up with the right typeface. You can use adjectives to describe your services/products such as helpful, user-friendly, etc. Using adjectives help the customers in understanding your business and the services you are providing.
- Using a different character: Many giants have used a character feature in their brand name which automatically creates affection in the logo. This differentiates your logo from regular ones and is eye-catching. For instance Braun, Canon have used character features in their names. But this doesn’t work for everyone, you need to see if it’s working for you because sometimes using this feature looks odd and you get a negative response.
- Play with colors: If you want to make your logo alluring then play with colors. You can write all letters using a single color or you can play with multiple colors. Adding a range of colors in a single letter can also work for you just like Google. Google has used 4 colors in the letter G which are red, yellow, green, blue. Just like them you can also use multi-colors in your characters and make your logo attractive and appealing.
- Spacing between the letters: The spacing between the letters is also an important factor to work on. Some of the companies don’t have spacing in their letters. If you have a small company name then I would recommend going with the no spacing feature because it has the potential to attract people with this feature. Now if you have a longer brand name then use double spacing so that your characters are clear and visible.
The points that are mentioned above are to make your Wordmark Logo Design look attractive and you can generate leads and conversions through it.
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