Humans generate over 2 billion tons of waste every year, which is not a manageable amount. Residential and commercial areas need to improve or better waste management strategies to cut down on this waste generation. While individuals and businesses can try various strategies to promote better waste management, using social media is one of the best ways to reach a wide audience.
Choose Effective Channels for Your Audience
Are you trying to encourage better waste management as a local in your community?
Or are you a business promoting better waste management with customers?
Depending on which field you’re in, you may want to choose different social media channels. Various social media channels are more effective for specific audiences.
For example, a local individual reaching those in their community may prefer to use Facebook, since it allows you to share local events. You can create local events about waste reduction and recycling and easily share them on that platform. Meanwhile, a corporate brand trying to encourage Gen Z customers may want to post videos on TikTok. TikTok is one of the most popular social media channels, especially with younger generations, so you can reach more customers through that channel.
Consistently Share Compelling Content
Once you’ve selected the appropriate social media channels, you need to create a consistent posting schedule. If you don’t post consistently, then your message won’t reach people’s feeds and they won’t learn about proper waste management. Try to post every day or every other day so people have a better chance of seeing your posts.
What should you post? Videos and images are the most compelling content, even when they’re not fancy. You can record a short video for Facebook sharing how you sort your recycling or your business could make an infographic about the importance of the waste hierarchy to educate customers. Look for trending posts and hashtags for extra inspiration.
Interact With Other Accounts and Followers
While consistently posting compelling content is the best way to promote better waste management, you can also use social media to interact with other accounts and followers. Interacting with accounts related to your environmental advocacy and with the people who follow you helps them develop a relationship with you. This relationship makes you more trustworthy and authoritative, so you have a better chance of influencing others for environmental good.
Social media channels are an incredible force that individuals and businesses can use to promote various causes, including better waste management practices. When we use these channels in this way, we can make ourselves and our planet healthier.